Busi­ness Ex­pos 101

The Advance of Bucks County - - BUCKS COUNTY BUSINESS -

Busi­ness ex­pos are a great way to mar­ket your com­pany. Ex­pos al­low you the op­por­tu­nity to get the word out about your busi­ness, pro­mote new prod­ucts and ser­vices, shine against com­peti­tors and ed­u­cate the pub­lic about a par­tic­u­lar prod­uct and or ser­vice.

The Lower Bucks County Cham­ber of Com­merce’s Busi­ness Expo is April 18. This year, the expo will be at the Ox­ford sal­ley Mall, which is a new lo­ca­tion for us. The lead spon­sor is Com­cast Busi­ness Class and it will be an en­tirely new Expo ex­pe­ri­ence.

The Cham­ber’s Expo his­tor­i­cally sells out, so, se­cure your space early and then run full speed ahead – be­gin the plan­ning to en­sure a suc­cess­ful Expo ex­pe­ri­ence. Check out the Cham­ber’s web site www.lbccc.org to sign up for the April 18 event.

Here are some tips to help you run a suc­cess­ful expo booth:

To meet the main goal of ex­hibit­ing your com­pany - get­ting your com­pany no­ticed - you have to spend some money on the ex­hibit space – more than sim­ply mak­ing a dis­play board and putting brochures and a bowl of candy on the ta­ble.

• Think about the mes­sage that you want to send

• Cre­ate the in­ter­est and ex­cite­ment to get your com­pany no­ticed

• vou want peo­ple to ask ques­tions at your booth and walk away talk­ing about how much they need your prod­uct or ser­vice

When de­sign­ing your expo booth, think color and graph­ics.

In your prepa­ra­tion, don’t for­get the hook. Re­mem­ber, your goal is to get peo­ple into your space.

Af­ter the show – be sure to fol­low up. A nice touch is to have a thank you card printed that you can send along with a hand writ­ten mes­sage. Be sure to send it within 2-3 weeks. Also, have your sales de­part­ment fol­low up on the leads you col­lected to turn them into sales.

Re­mem­ber, you have 10 sec­onds to make that first im­pres­sion – af­ter you have them in your booth, what will you say? Know what you are pitch­ing. Use phrases like, “aid you know” and “Can I tell you a lit­tle about our com­pany?” Make this op­por­tu­nity a learn­ing ex­pe­ri­ence.

As in all net­work­ing, con­nect­ing with your pos­si­ble cus­tomers is all about de­vel­op­ing re­la­tion­ships. Be present in the moment - speak to your “cus­tomers” like they are the only ones in the room. Greet them with a firm hand­shake and be sure to use their name 2-3 times in the be­gin­ning of your con­ver­sa­tion so you can re­mem­ber it. And, don’t for­get to get a busi­ness card. less Hills Spon­sor: Sparkle Pro­fes­sional Clean­ing. This lun­cheon is free for new Mem­bers, new rep­re­sen­ta­tives of ex­ist­ing Mem­bers who want to learn more about the new and ex­cit­ing pro­grams and events the Lower Bucks Cham­ber has to of­fer. Cost: Free with ad­vance reg­is­tra­tion

Bucks Busi­ness Con­nect Thurs­day, April 11, 8 - 9:15 a.m. at Bris­tol River­side The­atre, 120 Rad­cliffe Street, Bris­tol Spon­sor: Bris­tol Ro­tary Speak­ers: Michael Ap­ple­baum and aavid wellis

*This pro­gram is a fol­low-up to the BBC pre­sen­ta­tion in Jan­uary 2013, “Be­hind the Scenes of Bucks County’s “Church Lady’ Mur­der Case.”

Pro­gram: The Pros­e­cu­tor and ae­fense At­tor­ney’s Ac­count of the Church Lady Mur­der Case Cost: Free with ad­vance reg­is­tra­tion

Busi­ness Expo Thurs­day, April 18 2:30 – 6:30 p.m. at Ox­ford sal­ley Mall (Sears and Macy’s Court­yards), Langhorne Cost: Free with ad­vance reg­is­tra­tion Lead Spon­sor: Com­cast Busi­ness Class

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