Business Expos 101
Business expos are a great way to market your company. Expos allow you the opportunity to get the word out about your business, promote new products and services, shine against competitors and educate the public about a particular product and or service.
The Lower Bucks County Chamber of Commerce’s Business Expo is April 18. This year, the expo will be at the Oxford salley Mall, which is a new location for us. The lead sponsor is Comcast Business Class and it will be an entirely new Expo experience.
The Chamber’s Expo historically sells out, so, secure your space early and then run full speed ahead – begin the planning to ensure a successful Expo experience. Check out the Chamber’s web site www.lbccc.org to sign up for the April 18 event.
Here are some tips to help you run a successful expo booth:
To meet the main goal of exhibiting your company - getting your company noticed - you have to spend some money on the exhibit space – more than simply making a display board and putting brochures and a bowl of candy on the table.
• Think about the message that you want to send
• Create the interest and excitement to get your company noticed
• vou want people to ask questions at your booth and walk away talking about how much they need your product or service
When designing your expo booth, think color and graphics.
In your preparation, don’t forget the hook. Remember, your goal is to get people into your space.
After the show – be sure to follow up. A nice touch is to have a thank you card printed that you can send along with a hand written message. Be sure to send it within 2-3 weeks. Also, have your sales department follow up on the leads you collected to turn them into sales.
Remember, you have 10 seconds to make that first impression – after you have them in your booth, what will you say? Know what you are pitching. Use phrases like, “aid you know” and “Can I tell you a little about our company?” Make this opportunity a learning experience.
As in all networking, connecting with your possible customers is all about developing relationships. Be present in the moment - speak to your “customers” like they are the only ones in the room. Greet them with a firm handshake and be sure to use their name 2-3 times in the beginning of your conversation so you can remember it. And, don’t forget to get a business card. less Hills Sponsor: Sparkle Professional Cleaning. This luncheon is free for new Members, new representatives of existing Members who want to learn more about the new and exciting programs and events the Lower Bucks Chamber has to offer. Cost: Free with advance registration
Bucks Business Connect Thursday, April 11, 8 - 9:15 a.m. at Bristol Riverside Theatre, 120 Radcliffe Street, Bristol Sponsor: Bristol Rotary Speakers: Michael Applebaum and aavid wellis
*This program is a follow-up to the BBC presentation in January 2013, “Behind the Scenes of Bucks County’s “Church Lady’ Murder Case.”
Program: The Prosecutor and aefense Attorney’s Account of the Church Lady Murder Case Cost: Free with advance registration
Business Expo Thursday, April 18 2:30 – 6:30 p.m. at Oxford salley Mall (Sears and Macy’s Courtyards), Langhorne Cost: Free with advance registration Lead Sponsor: Comcast Business Class