Hol­land busi­ness­man twists up new busi­ness with his sec­ond Philly Pret­zel Fac­tory lo­ca­tion in Bucks County

The Advance of Bucks County - - NEWTOWN AREA - By Cary Beavers

elLLANa – fn life, some say, tim­ing is ev­ery­thingK cor goe Chiarello that say­ing has ap­plied to his busi­ness ven­tures since he was a col­lege stu­dentK

Chiarello, PT, re­cently opened a Philly Pret­zel cac­tory store in Southamp­ton, join­ing the Rich­boro store he took over a lit­tle un­der two years agoK Nei­ther rep­re­sents Chiarello’s first, or sec­ond or even third ven­ture into the food fran­chise worldK ee’s owned Peace A Piz­zas and Rita’s and jan­hat­tan Bagels – all plu­ral – and a third Philly Pret­zel cac­tory, all of which he’s soldK fn al­most ev­ery case, his busi­ness ex­per­tise com­bined with be­ing in the right place at the right time to make his de­ci­sions suc­cess­fulK

eis ex­pe­ri­ence as a baker at a jan­hat­tan Bagels ul­ti­mately led to him pur­chas­ing the store when he was O4K

“f re­al­ized, ‘eey, f can do this my­self,’” Chiarello saidK So he did it him­selfK

7he first bagel store was quickly fol­lowed by the other fran­chises, each of which has brought him suc­cess and a profit when he’s sold themK

“ft’s not nec­es­sar­ily what f wanted to do,” said Chiarello, who ma­jored in busi­ness man­age­ment while at­tend­ing West Ch­ester rniver­sity on a football schol­ar­shipK “But it’s like stocksK vou have to know when to hold them and know when to cash outK”

While most of his pro­fes­sional busi­ness ex­pe­ri­ence is in the fran­chise food in­dus­try, he did stray for a cou­ple years to run ev­ery­thing­coun­cil­rockK com, a web site that pro­vided ap­parel to all things Coun­cil Rock – schools, sports teams, etcK Chiarello sold that, too, and took a break from busi­ness, un­til he again found his way to the right place at the right timeK eis daugh­ter hap­pened to be on the same soc­cer team as the son of aan aizio, the founder of Philly Pret­zel cac­to­ryK The rest is twisted his­to­ryK “f didn’t want to go back to own­ing a fran­chise, but aan gave me a good op­por­tu­nity,” Chiarello said of his first Philly Pret­zel cac­tory in Rocky eill, NgK “f built that up, tripled its sales and sold itK”

aizio cer­tainly seems happy with the re­la­tion­ship the pair has builtK

“ft’s a great work­ing re­la­tion­ship,” aizio saidK “ee’s re­ally pas­sion­ate and has what it takes to make the stores a suc­cessK”

What it takes is cus­tomer ser­vice, Chiarello saidK As the owner of a fran­chise, he can’t ex­per­i­ment with new recipes, only new ideas on how to get the prod­uct to as many peo­ple in as many ways as pos­si­bleK Chiarello has done thatK

“Wow ‘ em with cus­tomer sat­is­fac­tion,” Chiarello saidK “Ac­com­mo­date the cus­tomers and keep your stan­dards highK jy stan­dards ex­ceed even those of the cor­po­ra­tionK”

Chiarello also stresses ac­count­abil­ity from his em­ploy­ees, whom he com­pares to a football teamK ee’s the coach, the store man­ager is the quar­ter­back and the rest of the em­ploy­ees are the lineK ee de­mands “NRM per­cent” and usu­ally gets itK When he doesn’t, he’s not afraid to re­place a line­manK

The stores’ lo­ca­tions are keep­ing the owner hap­pyK ee lives a short ride from each one, and en­joys the lack of a long com­muteK

“We’ll see what the fu­ture holds, but f have ev­ery in­ten­tion of keep­ing the stores be­cause f live so close,” Chiarello saidK

ff and when he does de­cide to get out of the pret­zel busi­ness, chances are the time will be rightK

Joe Chiarello does some land­scap­ing at his new Philly Pret­zel Fac­tory lo­ca­tion in Southamp­ton. Chiarello, a Hol­land res­i­dent, also owns a Philly Pret­zel Fac­tory in Rich­boro.

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