Lower Gwynedd businesses form I Like the Pike Businessassociation
Businesses along Bethlehem Pike may just start looking out for each other a little more, as a new business association has formed and named its president and cabinet.
Sprung from the marketing initiative by Lower Gwynedd Township known as I Like the Pike, which aims to continue efforts to transform the Bethlehem Pike corridor running through Spring House at the heart of the township, the I Like the Pike Business Association is attempting to provide “strength in numbers” to local businesses, said newly elected business association President David Coles, site manager at First Niagara Bank.
Along with Coles, other cabinet members named at the first meeting held July 25 were Sue Adair of Feast and Fancy, Sherri Wardle of Susquehanna Bank and Penny Wosewick of Spring House Village Pharmacy, who were elected vice presi- dent, treasurer and secretary, respectively. The business association has held two meetings so far and is looking to expand the number of participating businesses.
Coles said he was “pleased” with the turnout of about 15 to 20 people who attended the second meeting Aug. 15. He said there are currently about 100 businesses along Bethlehem Pike and while the turnout was “not great,” he expected a larger interest once the new organization has made some success.
Among the topics covered at the meeting were taking over the I Like the Pike marketing campaign from the township, Coles said, and additionally, plans are in the works to create maps locating every business along Bethlehem Pike. The maps would then be distributed to each business in order to help customers find any particular store they may be looking for.
The business association also discussed a government grant in order to select an I Like the Pike Business Association manager.
Coles said they are still in the process of figuring out how to pay for a manager. He said he recently had a conversation with state Sen. Stewart Greenleaf, R-12, regarding a grant from the state for a main street manager, but said there was no longer funding to support that program. Coles said he is still talking to the Pennsylvania Department of Community and Economic Development in order to see what options are available.
The business association also plans to host a second business expo after the success of the first expo, which was held at the Janssen Research and Development Spring House Campus June 13, Coles said.
Kathleen Hunsicker, Lower Gwynedd board of supervisors vice chairwoman, said in addition to the marketing aspect of I Like the Pike, the goal was ultimately to form a business association, which she said has been a success.
She said the organization is self-governing and has the full support of the township.