Non­profit vies for $25K prize

Build­ing a Bet­ting Boy­er­town com­petes in In­de­pen­dent We Stand Amer­ica’s Main Streets con­test

The Boyertown Area Times - - FRONT PAGE -

On Feb. 26, In­de­pen­dent We Stand, the na­tional small busi­ness move­ment, kicked-off its third an­nual Amer­ica’s Main Streets con­test to help con­sumers, small busi­ness own­ers and Main Street or­ga­ni­za­tions re­ward a de­serv­ing Main Street with $25,000 in cash and spon­sor-re­lated prizes. Build­ing A Bet­ter Boy­er­town in Boy­er­town is among this year’s nom­i­nees.

Amer­ica’s Main Streets play an im­por­tant role in the longterm suc­cess of com­mu­ni­ties and help build a sense of place re­in­forc­ing this year’s theme: “Lo­cal Mem­o­ries. Last­ing Im­pact.”

“Our In­de­pen­dent We Stand Amer­ica’s Main Streets con­test shines a light on the pride busi­ness own­ers and com­mu­ni­ties take in their Main Streets,” says

In­de­pen­dent We Stand co­founder Bill Brunelle. “We know small busi­nesses on these Main Streets help them thrive and have a mea­sur­able eco­nomic im­pact. This con­test is a chance to share those sto­ries with peo­ple from coastto-coast.”

From Build­ing A Bet­ter Boy­er­town: Build­ing A Bet­ter Boy­er­town should be des­ig­nated Amer­ica’s Best Main Street be­cause it rep­re­sents the best in ev­ery­thing there is about a Main Street com­mu­nity. The town tells a strong and con­sis­tent story through quaint, el­e­gant struc­tures. Build­ings that once hosted bustling man­u­fac­tur­ing con­cerns of a by­gone era, now stand proudly along safe streets, filled with small fam­ily-owned busi­nesses, car­ry­ing prod­ucts that de­light cus­tomers, and restau­rants serv­ing lo­cally sourced food. Vis­i­tors are wel­comed with true hos­pi­tal­ity, mak­ing them feel like fam­ily while in town. Restora­tion at its best in­cludes the Cole­brook­dale Rail­road trans­port­ing riders back to Vic­to­rian times, while the early au­to­mo­biles from the same era dis­played at the His­toric Ve­hi­cles Mu­seum were ac­tu­ally made in Boy­er­town.

Strolling along the tree­lined av­enues, you get the feel­ing you have gone back in time to an era when the best things in life, fam­ily, com­mu­nity and friend­li­ness are still im­por­tant. Stop in and talk with a mer­chant, ready to tell you about the goods they sell, and the artists, will­ing to share their craft and that of the other artists they rep­re­sent, so you can form a con­nec­tion with the trea­sures you pur­chase. New mer­chants are mov­ing in, il­lus­trat­ing the grow­ing mo­men­tum of ef­forts to en­large the town’s eco­nomic base and vi­tal­ity.

A thriv­ing or­ga­ni­za­tion, work­ing from a plan driv­ing off trans­for­ma­tional strate­gies, is do­ing ev­ery­thing in their power to make Boy­er­town a place where vis­i­tors want to visit, and lo­cals want to spend their money in pleas­ant and wel­com­ing sur­round­ings and res­i­dents stay to en­joy the en­hanced qual­ity of life. It’s a win, win for ev­ery­one.

The first round of vot­ing in the con­test be­gan as soon as Build­ing A Bet­ter Boy­er­town was nom­i­nated and runs through April 22. All nom­i­na­tions and vot­ing take place on MainStreetCon­test.com. Im­por­tant dates: Fe­bru­ary 26 to April 22: “Amer­ica’s Main Streets” nom­i­na­tions and quar­ter­fi­nal­ist vot­ing

April 30 to May 27: “Amer­ica’s Main Streets” semi­fi­nal­ist vot­ing

June 4: “Amer­ica’s Main Streets” win­ner an­nounced

July 4: “Main Streets Make Us Bet­ter” event; “Amer­ica’s Main Streets” win­ner an­nounces plans for $25,000 grand prize

Ad­di­tional con­test prizes in­clude: STIHL Equip­ment Cer­tifi­cate for $1,000 worth of STIHL equip­ment good at any STIHL dealer in the U.S., Do it Best Corp. $500 shop­ping spree, PPG Paints $500 shop­ping spree, Pub­lic re­la­tions and so­cial me­dia recog­ni­tion, and plaque for win­ner to dis­play.

For more in­for­ma­tion on Build­ing A Bet­ter Boy­er­town, visit www.boy­er­townpa.org or con­tact the Build­ing A Bet­ter Boy­er­town of­fice at 610-3693054, or by email at as­sis­tant@boy­er­townpa.org.

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