Council approves electronic billboards ordinance
The Norristown Municipal Council unanimously approved an ordinance that will allow electronic billboards to be installed on Markley Street, while four billboards — two at the intersection of Main and Markley streets and two in front of Poley Park on Marshall Street — will be removed.
The planned electronic billboards, which will be installed by Lamar Advertising Co., will not feature any type of animation or flashing lights and will rotate through six images every minute, with each image being visible for 10 seconds. While the ordinance allows for electronic billboards, it does set limitations for a number of areas regarding the use of these electronic billboards, including limitations relating to size, space between signs and acceptable lighting levels for both day and evening hours.
Under the ordinance, the electronic billboards can be no larger than 378 square feet and there must be 750 feet between the billboards, which will make it difficult to get more billboards in at any point in the future. Additionally, the new billboards will be elevated 12 feet off the ground, much higher than the billboards currently in place.
Although the ordinance was initially passed for the new LaMar billboards, the new regulations are for any new billboard that could potentially come to Norristown. However, pre-existing signs will be grandfathered and, as a result, are not required to meet the new regulations, but as soon as a billboard comes down, it will lose the option of being grandfathered and the installation of new billboards is required to be approved by the council.
“By doing this, the old ones that were there in front of Poley are gone and they will be forever gone,” said council President Gary Simpson. “They lose any grandfather ability there once they’re taken down, so that gives us some control.”
Additionally, LaMar has made several concessions for Norristown, most notably allowing Norristown to get one