Coun­cil ap­proves elec­tronic bill­boards or­di­nance

The Colonial - - FRONT PAGE - By Tony Fioriglio


The Nor­ris­town Mu­nic­i­pal Coun­cil unan­i­mously ap­proved an or­di­nance that will al­low elec­tronic bill­boards to be in­stalled on Markley Street, while four bill­boards — two at the in­ter­sec­tion of Main and Markley streets and two in front of Po­ley Park on Mar­shall Street — will be re­moved.

The planned elec­tronic bill­boards, which will be in­stalled by La­mar Ad­ver­tis­ing Co., will not fea­ture any type of an­i­ma­tion or flash­ing lights and will ro­tate through six im­ages ev­ery minute, with each im­age be­ing vis­i­ble for 10 sec­onds. While the or­di­nance al­lows for elec­tronic bill­boards, it does set lim­i­ta­tions for a num­ber of ar­eas re­gard­ing the use of these elec­tronic bill­boards, in­clud­ing lim­i­ta­tions re­lat­ing to size, space be­tween signs and ac­cept­able lighting lev­els for both day and evening hours.

Un­der the or­di­nance, the elec­tronic bill­boards can be no larger than 378 square feet and there must be 750 feet be­tween the bill­boards, which will make it dif­fi­cult to get more bill­boards in at any point in the fu­ture. Ad­di­tion­ally, the new bill­boards will be el­e­vated 12 feet off the ground, much higher than the bill­boards cur­rently in place.

Al­though the or­di­nance was ini­tially passed for the new La­Mar bill­boards, the new reg­u­la­tions are for any new bill­board that could po­ten­tially come to Nor­ris­town. How­ever, pre-ex­ist­ing signs will be grand­fa­thered and, as a re­sult, are not re­quired to meet the new reg­u­la­tions, but as soon as a bill­board comes down, it will lose the op­tion of be­ing grand­fa­thered and the in­stal­la­tion of new bill­boards is re­quired to be ap­proved by the coun­cil.

“By do­ing this, the old ones that were there in front of Po­ley are gone and they will be for­ever gone,” said coun­cil Pres­i­dent Gary Simp­son. “They lose any grand­fa­ther abil­ity there once they’re taken down, so that gives us some con­trol.”

Ad­di­tion­ally, La­Mar has made sev­eral con­ces­sions for Nor­ris­town, most no­tably al­low­ing Nor­ris­town to get one

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