RV industry points to strong sales growth
LOUISVILLE, Ky. — For RV manufacturers, the bumpy ride from the Great Recession has vanished from the rearview mirror as the industry projects shipments to dealers will top 500,000 units this year.
Manufacturers and dealers meeting this week at an industry trade show in Louisville, Kentucky, are pointing to solid fundamentals including favorable fuel prices, strong consumer demand and available credit as key factors behind the unprecedented growth.
They’re also starting to see more adults in their late 20s and 30s browsing showrooms and dealer lots alongside more traditional customers — older couples looking ahead to retirement.
“Now the aisles are full of baby strollers,” said Dan Pearson, an RV dealer in Minnesota.
In 2009, recreational vehicle shipments from manufacturers to dealers — a key measure of consumer demand — sank to 165,700 — the lowest level in nearly two decades.