The Columbus Dispatch - - Front Page - Tferan@dis­patch.com @tim­feran

as Spec­trum tries to an­swer the chal­lenge of com­peti­tors woo­ing dis­sat­is­fied sub­scribers who have “cut the cord,” said telecom­mu­ni­ca­tions an­a­lyst Jeff Ka­gan.

Cord-cut­ters still need in­ter­net ac­cess if they want to watch more than lo­cal over-the-air sta­tions.

“Go­ing for­ward, the in­ter­net is how com­pa­nies will bring tele­vi­sion to cus­tomers,” Ka­gan said. “Char­ter is fol­low­ing Com­cast, AT&T and Ver­i­zon in mak­ing this up­grade. It’s taken (Spec­trum) a lot longer than it should have. I’ve ex­pected them to do this for the last two years — but

they’re head­ing in the right di­rec­tion.”

Spec­trum is of­fer­ing dig­i­tal boxes for free for up to five years, de­pend­ing on the cus­tomer’s pro­gram­ming pack­age and other fac­tors. Af­ter the in­tro­duc­tory pe­riod ends, Spec­trum will charge $5.99 per month per box for reg­u­lar cus­tomers and $11.75 per month for old Time Warner Ca­ble cus­tomers who have opted not to switch over to Spec­trum pack­ag­ing.

The two-way, in­ter­ac­tive dig­i­tal box also al­lows cus­tomers to or­der thou­sands of on-de­mand movies.

Some net­works will move to dif­fer­ent chan­nel num­bers. Up­dated chan­nel guides were mailed to cus­tomers and the in­for­ma­tion can also be found on­line at spec­trum. com.

In other parts of Ohio, when the dig­i­tal up­grade oc­curred there has been con­fu­sion, frus­tra­tion and even some out­rage, ac­cord­ing to new re­ports. To pre­vent such is­sues, Spec­trum is no­ti­fy­ing cus­tomers about up­grade dates via di­rect mail, bill mes­sages, phone calls and mes­sages that will ap­pear on their tele­vi­sions.

Cus­tomers can have dig­i­tal re­ceivers shipped to their homes by go­ing to spec­trum. com/Dig­i­talNow or call­ing 1-844-278-3408.

Cus­tomers can also pick up equip­ment at Spec­trum store lo­ca­tions in Colum­bus in­clud­ing: 3770 East Liv­ingston Road, Colum­bus; 1015 Olen­tangy River Road, Colum­bus; and 4182 Buck­eye Park­way, Grove City.

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