Shelf af­ter shelf of cute

New bou­tique spe­cial­izes in Hello Kitty

The Covington News - - BUSINESS - By Rachel Oswald

Fans of Hello Kitty will be de­lighted to know that a new bou­tique has opened in New­ton County sell­ing pre­dom­i­nantly Hello Kitty mer­chan­dise.

Lo­cated in the new Cov­ing­ton Mar­ket Place shop­ping plaza on Salem Road, the Kitty Land gift bou­tique sells a full range of Hello Kitty prod­ucts in­clud­ing lug­gage, large plush dolls, pet car­ri­ers, purses, slip­pers, toys, sta­tion­ary and pen­cils. A wide variety of other San­rio char­ac­ters are also present in­clud­ing Cho­co­cat, Badtz-Maru, Pan­dap­ple and Cin­namoroll among oth­ers.

First made fa­mous in Ja­pan in 1976 be­fore achiev­ing world dom­i­na­tion, San­rio prod­ucts are en­joy­ing a surge in pop­u­lar­ity thanks to a mar­ket­ing scheme by the San­rio Com­pany which has en­cour­aged the brand­ing of a wide variety of prod­ucts.

Kitty Land owner Vanessa Col­lantes-Lopez says she de­cided to open the bou­tique af­ter ob­serv­ing that there was no other store sell­ing Hello Kitty prod­ucts on a large scale in the area.

“I grew up with it,” said Col­lantes-Lopez. “I guess I missed it.”

A mother of four, Col­lantesLopez says two of her daugh­ters (ages 13 and 8) are also fans of Hello Kitty.

In ad­di­tion to San­rio prod­ucts, Kitty Land also car­ries items from the Walt Dis­ney Princess line, Dora the Ex­plorer line and the Straw­berry Short­cake col­lec­tion.

Painted pink with turquoise trim, Kitty Land, def­i­nitely caters to the fem­i­nine per­sua­sion. How­ever, lit­tle boys are given their due in the shop which also car­ries Spi­derman, Power Ranger and Winnie the Pooh and Friends mer­chan­dise.

Kitty Land also fea­tures a baby shower gift sec­tion.

“It’s the right place to buy gifts for any oc­ca­sion,” said Col­lantes-Lopez who runs the shop with the aid of her hus­band and cousin.

Prices vary at Kitty Land, rang­ing from $6 for a Dis­ney Princess wal­let to $200 for a piece of Hello Kitty lug­gage. A sam­ple of pric­ing at the bou­tique in­cludes $80 for a large plush Hello Kitty doll, $28 for a Pan­dap­ple book bag and $20 for a Hello Kitty purse.

Gift wrap­ping is also avail­able at the shop.

If Kitty Land does not carry a par­tic­u­lar prod­uct a cus­tomer is in­ter­ested in, Col­lantezLopez says she will spe­cial or­der it.

Col­lantes-Lopez says she plans to host a tea party once a month at Kitty Land where lit­tle girls can come dressed in their fa­vorite princess dresses.

Mandi Singer/The Cov­ing­ton News

Im­ported cute: Kitty Land gift bou­tique shelves are filled with an as­sort­ment of gift items that will bring a smile to the face of any child.

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