may be a good idea for them to pull out of auto racing.”
Wow, it’s that bad, eh? So what are the big three from Detroit doing about their sponsorships and factory support in NASCAR? Well, as of right now, nothing.
Officials for General Motors have stated it makes sense for their company to remain in NASCAR. From a monetary standpoint, they feel the millions of dollars they spend on branding; factory support and advertising far outweigh the costs.
Chevrolet currently has personal services agreements with the sports biggest stars. Jeff Gordon, Dale Earnhardt Jr., and Jimmie Johnson are all paid well to represent Chevy. Now that Tony Stewart is back with the bowtie brigade, you can bet he’ll be obtained too. But if Honda and Audi can pull out of their racing series, doesn’t that at least beg the question when you watch the big three grovel at the feet of politicians all day on CNN?
Look, I am a racing fan. I love NASCAR and would hate to see it fall to the waste side. But that’s exactly what would happen if the big three pulled out. That doesn’t necessarily mean Ford, Chevy and Dodge should just stand pat and continue to fleece share holders.
This problem is just a microcosm of things to come. If the economy does indeed implode, entertainment will no longer be a viable industry. Americans have been spoiled for so many years now that this change could have a devastating affect on our society. We like to play. But when Americans no longer have the funds to spend on entertainment, all these sports leagues will go into the tank.
What happens if money no longer becomes of any value? Cars, NASCAR racing, pro football and baseball will have no meaning in our society. When you are fighting off your neighbor from stealing your stash of canned food, do you really think anyone is going to car about stock cars or field goals?
This is a pretty grim outlook on the future, one that hopefully never comes to fruition. Whatever happens, the world as we know it is changing. Oil is running out. Auto racing will eventually be a thing of the past. I doubt seriously the auto manufactures will care about racing once the market for electric vehicles, or worse, survival guides dominates society.
It’s time to wash our hands of all the excess consumption. The auto manufacturers, rather the big wigs at the top, making all the money and poor decisions, have done this to themselves.
Honda is smart. Audi knows where it stands. Both these manufactures see the writing on the wall. But for some reason, the American auto manufactures somehow continue to talk a good game, but really have no plan.
The worst part of all this will ultimately be the people who depend on these three companies for employment. It’s about the get dicey. The government will give the big three some money, but I fear it will only buy more time until the inevitable. A short term fix at best.
Chevy, Ford and Dodge don’t spend as much as Honda did in Formula 1. The fac- tory BAR Honda team had an operating budget of $294 million in 2008. That’s for one team. Chevy spreads its financial resources over several teams and does receive a lot for its investment. Chevy has won more drivers and manufacture’s championships than any other manufacture in the sport and is positioned well with NASCAR’s strongest teams. But what kind of message are the fools that showed up in hybrid vehicles to beg for money, sending the American public when Honda is proving to be once again, proactive?
I hate to think it’s just the latest example of stupidity and short sightedness.