The Covington News - - The Second Front -

ATLANTA — Three film com­pa­nies have dras­ti­cally re­duced smok­ing in their movies aimed at chil­dren and teens, thanks in part to their poli­cies to re­duce on­screen to­bacco use, a new study says.

Over the past five years, scenes in­volv­ing to­bacco dropped from an av­er­age of 23 to one per film for those com­pa­nies and most of their youth movies had no smok­ing at all, the re­searchers re­ported Thurs­day. At movie mak­ers with­out such poli­cies, the de­cline was less — from an av­er­age of 18 to 10 in­ci­dents per film.

Movies are seen as very in­flu­en­tial for kids and teens, and stud­ies have found that sway ex­tends to early de­ci­sions about whether to use to­bacco.

An ear­lier study showed some suc­cess, re­port­ing that to­bacco use on the sil­ver screen peaked in 2005 and has been on the de­cline since. Last year, only about 45 per­cent of top-gross­ing movies had to­bacco scenes, com­pared to 67 per­cent in 2005, ac­cord­ing to the new re­search.

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