An im­proved News and Ad­ver­tiser

A sus­tain­able pub­lish­ing model

The Covington News - - FRONT PAGE -

For years the Cov­ing­ton News Company has pub­lished an al­ter­nate ad­ver­tis­ing prod­uct called the News and Ad­ver­tiser that has been de­liv­ered on Tues­day’s and is car­ried to 15,000 homes.

This pa­per has con­tained ads from lo­cal gro­cery mar­kets Food De­pot and Fresh­way, and it has car­ried pre­prints and other ad­ver­tis­ing ma­te­rial.

The news con­tent has been, ba­si­cally, filler in na­ture.

Ef­fec­tive with our new Sun­day-only pack­age that will de­but in Oc­to­ber, the News and Ad­ver­tiser will not only be de­liv­ered on Tues­day as it has been for years, but will be de­liv­ered to our paid sub­scribers on Wed­nes­day morn­ing. It will be de­liv­ered the same time as the Wed­nes­day pa­per was de­liv­ered and in the same man­ner.

The News and Ad­ver­tiser will be revamped and will con­tain more lo­cal pic­tures and news items that will not be seen in the Sun­day pack­age.

The News and Ad­ver­tiser de­liv­ered to sub­scribers, in ad­di­tion to the R.O.P. ads that al­ready run in it, will con­tain our Wed­nes­day preprint pack­age; this will in­sure that our sub­scribers can keep with all of the sales and spe­cial of­fer­ings be­ing made by re­tail­ers in the area.

Th­ese changes will al­low us to en­sure for our ad­ver­tis­ers and read­ers that they will con­tinue to re­ceive in­for­ma­tion twice a week on all lo­cal sales and hap­pen­ings.

Please feel free to con­tact our team if you have any ques­tions in re­gards to our new de­liv­ery pack­age.

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