Benefits of the Sun­day Edi­tion

The Covington News - - FRONT PAGE -

If news breaks on Thurs­day, The Cov­ing­ton News has al­ways been able to get some­thing to its read­ers in our Fri­day edi­tion.

How­ever, ar­ti­cles have been just that — some­thing. Of course, the in­for­ma­tion is up to the high­est stan­dard pos­si­ble; how­ever with a quick turn­around, some de­tails or an­gles, may, from time to time, be over­seen.

Now with time to look into the story from eyes that have rested a day or more, we here at The News will be able to ex­plore sto­ries fur­ther.

Not only that, but the Sun­day News will be a com­plete paper, fea­tur­ing sec­tions we run through­out the week and month such as busi­ness, re­li­gion, health and more. The Sun­day News will also bring back the beloved comics sec­tion.

The Sun­day News will be filled with ad­di­tional con­tent, mak­ing it an even more highly read prod­uct.

The Pew Re­search Cen­ter backs the claim of a Sun­day paper be­ing widely read. In a project for the ex­cel­lence in jour­nal­ism in 2012, Pew stated that even though news­pa­pers were de­clin­ing for 17 con­sec­u­tive months, Sun­day edi­tion cir­cu­la­tion stayed al­most even.

Ac­cord­ing to the Pointer In­sti­tute, year-to-year Sun­day cir­cu­la­tion was up 1.6 per­cent among daily papers re­port­ing re­sults to the As­so­ci­a­tion of Au­dited Me­dia from Sept. 30 2012-Sept. 30 2013. How­ever, daily cir­cu­la­tion among news­pa­pers with a size of 25,000 cir­cu­la­tion or less — The Cov­ing­ton News has a cir­cu­la­tion of 5,800 — was down 3.9 per­cent.

While daily print cir­cu­la­tion is de­clin­ing, news­pa­pers’ dig­i­tal au­di­ence is grow­ing — and mo­bile au­di­ence is grow- ing even greater. This means The Cov­ing­ton News can use its web­site Cov­ to reach even more peo­ple through­out the week, and get New­ton County’s news out faster and to a greater range of peo­ple than we did with a Wed­nes­day and Fri­day print edi­tion. You no longer will have to wait un­til Wed­nes­day or Fri­day; just look at your phone, tablet or com­puter and see what news ef­fects you.

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