How shop­ping lo­cally can help you and your com­mu­nity

The Covington News - - BUSINESS - STAFF RE­PORTS news@cov­news.com

To­day’s con­sumers have more shop­ping op­tions at their dis­posal than they did in years past. Though the In­ter­net may put the world at one’s fin­ger­tips, more and more shop­pers are dis­cov­er­ing that buy­ing lo­cally makes for a su­pe­rior shop­ping ex­pe­ri­ence. The ben­e­fits as­so­ci­ated with shop­ping lo­cally are many, and the fol­low­ing are just a few rea­sons why shop­pers may want to look no fur­ther than their own com­mu­ni­ties when plan­ning their next shop­ping ex­cur­sions.

Keeps money in the lo­cal econ­omy

Lo­cally-owned busi­nesses of­ten put a larger share of their rev­enue back into their com­mu­ni­ties. Small busi­ness own­ers may be more in­clined to em­ploy lo­cal res­i­dents, giv­ing more peo­ple in the com­mu­nity solid em­ploy­ment. Busi­ness own­ers may reach out and sup­port other neigh­bor­hood ef­forts, such as fundrais­ing ini­tia­tives for char­i­ties and schools. By shop­ping at lo­cal stores, you have a hand in sup­port­ing these ef­forts as well.

Save money

When fac­tor­ing in travel time and the cost of fuel, shop­ping lo­cally makes more sense than driv­ing to a far­away mall. In ad­di­tion, re­peat cus­tomers who es­tab­lish a rap­port with a lo­cal busi­ness owner may find that such own­ers are more in­clined to price match or work with loyal cus­tomers to find lower prices through sup­pli­ers.

Di­ver­sify your home and lifestyle

Shop­pers who pre­fer more unique styles may find lo­cal busi­nesses cater to their needs bet­ter than large chain stores. Larger re­tail­ers of­fer the same prod­ucts to cus­tomers re­gard­less of where those cus­tomers live, so a per­son in Cal­i­for­nia may be dec­o­rat­ing his or her home with the same fur­nish­ings as a per­son in North Carolina. But lo­cal shops tend to pro­duce more unique items that are not avail­able na­tion­wide.

Pro­mote entrepreneurship

Small busi­nesses are an es­sen­tial el­e­ment to the coun­try’s eco­nomic growth. By shop­ping lo­cally, con­sumers are show­ing their sup­port for this im­por­tant seg­ment of the na­tional econ­omy.

Help es­tab­lish lo­cal pride

In­de­pen­dent shops con­trib­ute to the fab­ric of a com­mu­nity and what makes it spe­cial and unique. Tourists and other visi­tors will be much more in­clined to re­mem­ber a lo­cal shop rather than a big chain in a par­tic­u­lar neigh­bor­hood. When trav­el­ers want to get a feel for a com­mu­nity, they seek out small, lo­cal stores that are much more likely to stock a high per­cent­age of lo­cally-sourced goods.

At­tract other busi­nesses

Pri­vate and public sec­tor busi­nesses tend to grav­i­tate around an­chor stores. Should a lo­cal store be suc­cess­ful, banks, restau­rants, sa­lons, and other busi­nesses may move in as well. Shop­ping lo­cally ben­e­fits con­sumers in var­i­ous ways, many of which con­trib­ute to a healthy lo­cal econ­omy.

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