City of Cov­ing­ton un­veils new city logo at meet­ing

The Covington News - - LOCAL - STAFF RE­PORTS news@cov­

Af­ter an ex­ten­sive process, the City of Cov­ing­ton un­veiled its new logo Mon­day night, de­signed to de­pict the city’s goal of be­ing the south’s pre­mier des­ti­na­tion to live, work and play.

Fea­tur­ing three mod­ern, dis­tinct icons in sep­a­rate boxes, the logo con­sists of a large tree sym­bolic of an ac­tive life­style and re­cre­ation op­por­tu­ni­ties, the sky­line of the Cov­ing­ton Square rep­re­sent­ing com­merce and a his­tor­i­cal house sig­ni­fy­ing the rich his­tory and hous­ing avail­able in Cov­ing­ton.

“We work ev­ery day to po­si­tion our­selves as the top place to live, work and play and this logo helps drive that home,” Mayor Ron­nie John­ston said. “It is a fresh, clean, mod­ern look for the city and is more in line with who are and where we are go­ing than the pre­vi­ous logo.”

The city uti­lized the ser­vices of the Univer­sity of Ge­or­gia De­sign Stu­dio to help con­duct re­search and cre­ate mock lo­gos the city coun­cil re­viewed. Be­fore cre­at­ing any lo­gos, the De­sign Stu­dio spent sev­eral days gath­er­ing data from a very di­verse group of res­i­dents and vis­i­tors to de­ter­mine if the city’s ex­ist­ing logo rep­re­sented Cov­ing­ton’s cur­rent at­mos­phere and what a new logo should en­tail, if one was war­ranted.

“The re­sponses we re­ceived from our polling ex­er­cise were over­whelm­ing,” Pub­lic Re­la­tions Man­ager Trey San­ders said. “Peo­ple felt our pre­vi­ous logo was dated and did not de­pict the cur­rent en­ergy level and ex­cite­ment in Cov­ing­ton. We are a thriv­ing com­mu­nity that of­fers the unique abil­ity to live, work and play in a his­toric, charm­ing city and our new logo trans­lates that.”

Af­ter re­view­ing ap­prox­i­mately 200 logo de­signs and re­vi­sions sub­mit­ted by the De­sign Stu­dio, the city coun­cil de­ter­mined a di­rec­tion and city of Cov­ing­ton pub­lic me­dia spe­cial­ist Beth Ivey cre­ated the fi­nal ver­sion of the logo.

“Our new logo is en­gag­ing, ver­sa­tile and rep­re­sen­ta­tive of what is cur­rently hap­pen­ing in Cov­ing­ton,” City Man­ager Leigh Anne Knight said. “We have some clever ideas about the fu­ture use of the logo and are ex­cited about all of the pos­si­bil­i­ties.

“I would like to thank the mayor and city coun­cil for the op­por­tu­nity to con­duct this re­brand. A logo is of­ten times a mu­nic­i­pal­ity’s first im­pres­sion and we are pleased with the re­sults of this process.”

The im­ple­men­ta­tion of the new logo will begin im­me­di­ately with dig­i­tal con­tent like the city’s web­site and Face­book page and will en­com­pass new and im­proved sig­nage and even­tual re­paint­ing of the city’s largest wa­ter tower off of Hwy. 278.

“While we like the di­rec­tion this re­brand­ing process is tak­ing us, we are go­ing to be fis­cally re­spon­si­ble dur­ing the im­ple­men­ta­tion of the logo,” Knight said. “We will re­place items branded with our pre­vi­ous logo as they are de­pleted and will im­ple­ment the new logo in all forth­com­ing projects im­me­di­ately.”

Jackie Gutknecht | The Cov­ing­ton News

Cov­ing­ton City Coun­cil presents the new city logo Mon­day night dur­ing its coun­cil meet­ing.

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