The Covington News - - LIVING -

are. You can be a part of this com­mu­nity that shares some­thing you be­lieve in which makes it eas­ier to mar­ket your tar­get au­di­ence.”

“How could it not be the num­ber one mar­ket­ing tool?” she asked show­ing how strongly she feels the im­por­tance of so­cial me­dia in mar­ket­ing is.

A typ­i­cal train­ing ses­sion is two hours and costs $50. Elan­touri says she goes over mul­ti­ple so­cial me­dia sites and shows her client the ba­sics of each one. She rec­om­mends that if her client wants to learn more ad­vanced use of these sites, that they book an­other ap­point­ment through her. She doesn’t want to over­whelm them in the first ses­sion, though, which is why she goes over stuff that is “doable” for the clients.

As if this busi­ness wasn’t enough, Elan­touri has also started a YouTube chan­nel, one that she de­scribes as a “Life­style Chan­nel,” mean­ing that when­ever she up­loads a video, it is to ben­e­fit a cer­tain as­pect of some­one’s life­style.

“She first put out a YouTube video about de­pres­sion and in­stantly had 100 friends re­ply and thank her for putting that video out,” her mother said.

“My main au­di­ence is young women aged 12-25, so my videos are al­ways try­ing to ap­peal to some­one that is try­ing to im­prove them­selves to be a bet­ter human in the fu­ture,” Elan­touri said.

As only a ris­ing sopho­more in high school, Cle­men­cia is tak­ing on the world via mul­ti­ple plat­forms. When she’s not train­ing a client, or cre­at­ing a new video, she en­joys film­ing, which is a pas­sion she dis­cov­ered from her au­dio and film teacher. She also de­scribes her­self as a “busi­ness geek” not­ing that she reads many busi­ness books as well as check­ing up on cur­rent stocks, or read­ing the Econ­o­mist daily.

“Learn­ing some­thing new is al­ways very fas­ci­nat­ing to me,” she said. “I ac­tu­ally do re­search for plea­sure.”

Through all these busy ac­tiv­i­ties, Elan­touri noted that she had sev­eral goals for both her cur­rent busi­ness, as well as her YouTube chan­nel, and her plans for the fu­ture.

“Well, my over­all goal for my so­cial me­dia train­ing is to save up for this cam­era I re­ally want,” she said. “It’s called the Canon G7X, Model 2, also known as the ul­ti­mate vlog­ging cam­era. I want to be able to start vlog­ging soon since my Mom and I are al­ways trav­el­ing and go­ing to cool events that I think oth­ers would find ex­cit­ing to see.

“YouTube wise, my all-time goal is to be able to grad­u­ate high school and be able to be­come a full time YouTu­ber, mean­ing mak­ing enough money to earn a de­cent liv­ing off it,” she said. “From there, my dream is to be- come an en­tre­pre­neur and start my own busi­ness.”

In terms of smaller goals, Elan­touri wants each video she up­loads to be bet­ter than her last, and she is want­ing to reach 1000 sub­scribers by the end of 2017.

From a black belt in the dis­ci­plined art of karate, to the hec­tic ev­ery­day sched­ule of her many en­deav­ors, Elan­touri has made an impact in the com­mu­nity wher­ever she goes and what­ever she de­cides to do, which could turn her into a house­hold name in the fu­ture. Her drive and de­ter­mi­na­tion to cre­ate change and make a dif­fer­ence is in­spir­ing and could see her lead a group of peers to amaz­ing things.

Cle­men­cia’s YouTube chan­nel is “Cle­men­cia Karima.” Ap­point­ments for her so­cial me­dia classes can be made by leav­ing your con­tact in­for­ma­tion at elan­touri@ya­

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