Kardashian ef­fect gives pro­ce­dures a boost

The Dallas Morning News - - HEALTHY LIVING - Sara Bauknecht, Pitts­burgh Post-Gazette

Think­ing of re­fresh­ing your look with a lit­tle lift, tuck or tight­en­ing? You’re not alone.

The cosmetic surgery in­dus­try is alive and well, ac­cord­ing to the Amer­i­can So­ci­ety for Aes­thetic Plas­tic Surgery, which re­cently re­leased its 2015 na­tional data re­port.

Amer­i­cans spent more than $13.5 bil­lion last year on cosmetic ad­just­ments and en­hance­ments. (That’s an in­crease of $1.5 bil­lion from 2014 to 2015 on sur­gi­cal and non­sur­gi­cal pro­ce­dures.)

Non­sur­gi­cal pro­ce­dures are rapidly ris­ing, com­pared with more in­va­sive ones that in­volve longer re­cov­ery pe­ri­ods.

Plus, it’s not just women who are go­ing un­der the knife. While men made up about only 10 per­cent of the in­dus­try’s sur­gi­cal pro­ce­dures last year, the num­ber per­formed on men has climbed more than 325 per­cent since 1997.

So what were the year’s top pro­ce­dures? Which are ones to watch mov­ing for­ward? What in­flu­ence do the Kar­dashi­ans have on these trends?

Here’s a break­down of the re­port’s key facts and fig­ures:

Sur­gi­cal vs. non­sur­gi­cal: Over the past five years, non­sur­gi­cal pro­ce­dures have risen more rapidly than sur­gi­cal ones (44 per­cent vs. 17 per­cent).

The top sur­gi­cal pro­ce­dures were li­po­suc­tion, breast aug­men­ta­tion, tummy tucks, eye­lid surgery and breast lifts. Bo­tulinum toxin (Bo­tox in­jec­tions, for ex­am­ple), hyaluronic acid (in­cludes in­jecta­bles such as Juve­d­erm Ul­tra and Resty­lane), hair re­moval, chem­i­cal peels and mi­cro­der­mabra­sion led the non­sur­gi­cal cat­e­gory.

Fat graft­ing on the rise: For the first time, data on fat graft­ing to the breasts, but­tocks and face were re­ported. Fat trans­fers to the face were the ninth most pop­u­lar sur­gi­cal pro­ce­dure in 2015.

“I never thought I’d see the day we’d be talk­ing about en­larg­ing women’s der­ri­eres,” says Pitts­burgh-based plas­tic sur­geon Leo Mc­Caf­ferty. Some call this the Kardashian ef­fect, he adds. “That has been some­thing that has be­come very in­ter­est­ing, but when you re­ally look at it it’s not so much en­larg­ing as it is shap­ing.”

Fat and tis­sue graft­ing in­volves har­vest­ing fat or tis­sue from one part of the body and re­dis­tribut­ing it to another through tiny in­ci­sions. In the case of the face, it’s used to re­store some full­ness to fea­tures that ap­pear de­flated or drawn with age. It’s a good al­ter­na­tive to in­jecta­bles, Mc­Caf­ferty adds, be­cause it’s per­ma­nent (al­though some­times a per­cent­age of the trans­ferred cells don’t take), whereas fillers last only be­tween six to nine months.

Men vs. women: For both gen­ders, li­po­suc­tion was the top pro­ce­dure in 2015. Breast aug­men­ta­tion, tummy tucks, breast lifts and eye­lid surgery were the lead­ing cosmetic surg­eries among women. For men, it’s nose surgery, eye­lid surgery, breast re­duc­tion (which in­creased more than 25 per­cent among men last year) and face-lifts. In­jecta­bles are in de­mand, too.

The 35-to-50 age group un­der­goes the most pro­ce­dures.

Of­fice vs. hos­pi­tal: As in­ter­est in non­sur­gi­cal options grows, there are many pro­ce­dures that do not need to be done in a hos­pi­tal. In 2015, more than 60 per­cent of cosmetic pro­ce­dures were per­formed in an of­fice fa­cil­ity, whereas 11.9 per­cent were car­ried out in hos­pi­tals. Another 26 per­cent were done in free-stand­ing sur­gi­cal cen­ters.

Trends to watch: Non­sur­gi­cal skin tight­en­ing, tat­too re­moval, mi­cro­der­mabra­sion, but­tock lifts and male breast re­duc­tion saw the most sig­nif­i­cant in­creases be­tween 2014 and 2015. NeoGraft hair re­place­ment — a treat­ment for male and fe­male bald­ness in which very small hair fol­li­cles are re­moved from the back of the head and placed in bald ar­eas — is a pro­ce­dure that’s work­ing well for pa­tients, too, Mc­Caf­ferty says.

Phillip Ree­son/Zuma Press

Bo­tox in­jec­tions were among the most pop­u­lar non­sur­gi­cal pro­ce­dures last year.

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