Yes, we’re craft beer purists. So?

The Denver Post - - NEWS - By Marty Jones Re: Marty Jones is a Den­ver res­i­dent and long­time pro­moter of Colorado and U. S. craft beer.

“Re­lax, Colo. craft beer lovers,” Dec. 25 ed­i­to­rial.

The Den­ver Post’s ed­i­to­rial re­veals a lack of un­der­stand­ing of craft beer cul­ture. Our trade’s ap­peal starts with a fer­vent shun­ning of “busi­ness as usual” think­ing, and our fans want great char­ac­ter in their beer and the com­pa­nies that make them.

Macro- brew­ers have gained their enor­mous slice of the beer pie with light beers, heavy- handed prac­tices and squash­ing of the com­pe­ti­tion.

On the other hand— and against im­pos­si­ble odds— small and in­de­pen­dent craft brew­ers have earned their mod­est- but- grow­ing share with fla­vor, largely fair and square prac­tices, and co­op­er­a­tion with their peers.

Can craft brew­ery own­ers sell towho­ever they like? Sure. Even if it’s craft beer’s great­est ad­ver­sary and mass- mar­ket beer’s big­gest sell­out, An­heuserBusch. I’m sorry: AB Inbev, the world’s largest brewer and Bel­gium­based global su­per power that nowwants SABMiller added to its in­sa­tiable acro­nym.

For years An­heuser- Busch/ AB Inbev has at­tempted to slow the rise of craft beer with what it calls “100 per­cent mind share” in its dis­trib­u­tors, faux craft beers and Big­Money. Its lat­est mea­sures in­clude lu­cra­tive in­cen­tives for its dis­trib­u­tors to drop mom- and­pop beers, and an ex­pand­ing “If you can’t beat ’ em, buy ’ em” cam­paign.

Colorado’s craft brew­ers and supporters are jus­ti­fi­ably an­gry about this cam­paign. Why? Sadly, the sale of Breck­en­ridge Brew­ery to AB InBev turns a pi­o­neer­ing home­grown brew­ery into a for­eignowned sub­sidiary. Worse, it al­lows the macro fox to fi­nally buy its way into Colorado’s craft beer hen­house.

With each craft brew­ery sale to an anti- craft gi­ant, the good guys throwin with the bad, David joins up with Go­liath, and a now world­wide suc­cess story ( one with deep Colorado roots) gets co- opted.

Mean­while, th­ese sell­outs leave their long­time peers and cus­tomers feel­ing duped by macro wolves in mi­cro­brew­ery cloth­ing.

And how about that brew­ery’s true- be­liever employees? Th­ese craft beer broth­ers and sis­ters busted their butts to be an al­ter­na­tive to the win- atany­cost archri­val they were sold off to. They went to bed as Den­ver Bron­cos and woke up as New Eng­land Pa­tri­ots.

If car­ing about such things makes me and my craft beer al­lies what The Post’s ed­i­tors call “self- right­eous purists,” so be it. We’ll wear that ti­tle proudly and toast it with a true, in­de­pen­dently owned

craft beer.

Breck­en­ridge Brew­ery, one of Colorado’s largest craft brew­ers, is be­ing sold to bev­er­age gi­ant An­heuserBusch. Den­ver

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