Yes, we’re craft beer purists. So?
“Relax, Colo. craft beer lovers,” Dec. 25 editorial.
The Denver Post’s editorial reveals a lack of understanding of craft beer culture. Our trade’s appeal starts with a fervent shunning of “business as usual” thinking, and our fans want great character in their beer and the companies that make them.
Macro- brewers have gained their enormous slice of the beer pie with light beers, heavy- handed practices and squashing of the competition.
On the other hand— and against impossible odds— small and independent craft brewers have earned their modest- but- growing share with flavor, largely fair and square practices, and cooperation with their peers.
Can craft brewery owners sell towhoever they like? Sure. Even if it’s craft beer’s greatest adversary and mass- market beer’s biggest sellout, AnheuserBusch. I’m sorry: AB Inbev, the world’s largest brewer and Belgiumbased global super power that nowwants SABMiller added to its insatiable acronym.
For years Anheuser- Busch/ AB Inbev has attempted to slow the rise of craft beer with what it calls “100 percent mind share” in its distributors, faux craft beers and BigMoney. Its latest measures include lucrative incentives for its distributors to drop mom- andpop beers, and an expanding “If you can’t beat ’ em, buy ’ em” campaign.
Colorado’s craft brewers and supporters are justifiably angry about this campaign. Why? Sadly, the sale of Breckenridge Brewery to AB InBev turns a pioneering homegrown brewery into a foreignowned subsidiary. Worse, it allows the macro fox to finally buy its way into Colorado’s craft beer henhouse.
With each craft brewery sale to an anti- craft giant, the good guys throwin with the bad, David joins up with Goliath, and a now worldwide success story ( one with deep Colorado roots) gets co- opted.
Meanwhile, these sellouts leave their longtime peers and customers feeling duped by macro wolves in microbrewery clothing.
And how about that brewery’s true- believer employees? These craft beer brothers and sisters busted their butts to be an alternative to the win- atanycost archrival they were sold off to. They went to bed as Denver Broncos and woke up as New England Patriots.
If caring about such things makes me and my craft beer allies what The Post’s editors call “self- righteous purists,” so be it. We’ll wear that title proudly and toast it with a true, independently owned
Breckenridge Brewery, one of Colorado’s largest craft brewers, is being sold to beverage giant AnheuserBusch. Denver