IT’S A PLAID, PLAID WORLD

Fash­ion mo­ment for tra­di­tional pat­tern ex­tends to house­wares, home dé­cor

The Denver Post - - FRONT PAGE - By Leanne Italie

It’s a big fash­ion mo­ment for the tra­di­tional pat­tern, which is show­ing up in all sorts of home decor.

Plaids are hav­ing a fash­ion mo­ment as re­tail­ers and de­sign­ers play with the clas­sic pat­tern. But the ap­parel and footwear in­dus­tries are shar­ing the love: Fresh takes on plaid have made head­way in house­wares and home decor, too.

“The great thing about plaid is that you can take it in so many dif­fer­ent di­rec­tions,” said Kris­ten Chalupa, a kitchen and table­top prod­uct man­ager for Crate & Bar­rel.

Through scale, color and ap­pli­ca­tion, plaids can be com­plex and tra­di­tional or sim­pli­fied for a clean, up­dated look, she said.

“There’s some­thing very rec­og­niz­able and nos­tal­gic about plaid,” Chalupa said.

Her com­pany went for nostal­gia but also took a more mod­ern ap­proach in re­cent of­fer­ings, with up­dated plaids in ta­ble linens and such kitchen items as an oven mitt, pot holder, apron and dish­towel in a match­ing pat­tern of bright red, green, yel­low and blue.

A wide plaid with a metal­lic shim­mer was on sale there in Christ­mas wrap­ping pa­per, a plaid throw in Christ­mas red and green was called

“Cratchit,” and Crate & Bar­rel also built a cross­hatched plaid into the hand­crafted iron wire front of a mid-cen­tury-in­flu­enced fire­place screen.

Tar­get went “mad for plaid” in a va­ri­ety of ways, in­clud­ing a lim­ited-edi­tion col­lab­o­ra­tion with sports­wear de­signer Adam Lippes in mostly ap­parel and ac­ces­sories, play­ing on the clas­sic buf­falo de­sign. The re­tailer also of­fered some un­likely items such as spe­cialis­sue Chapstick sets of t\hree lip balms and plaid-dec­o­rated bot­tles of Lis­ter­ine mouth­wash in yel­low, green and blue.

“Plaid has been a defin­ing el­e­ment of style for ev­ery gen­er­a­tion,” said Amy Goetz, a Tar­get spokes­woman. “Offering it across dif­fer­ent cat­e­gories al­lows our guests to ex­pe­ri­ence that el­e­ment of sur­prise as they browse through­out the en­tire store.”

Clas­sic and con­tem­po­rary plaids are plen­ti­ful through­out the re­tail uni­verse in couches, cur­tains and bed­ding, but also in deeper shades of or­ange and black on throw pil­lows and in non­tra­di­tional color schemes that in­clude soft pinks. Ugg Aus­tralia sells a calm­ing glacier plaid in soft wool, in blue, white and light tan with fringe at one hem just down from a dec­o­ra­tive three-but­ton clo­sure.

Pin­ter­est is awash with ways to dec­o­rate a home us­ing plaid, in­clud­ing wall­pa­per in red to an­chor a cozy, book-filled study, and build­ing a plaid de­sign in con­tem­po­rary bath­room or kitchen wall tile.

The de­sign need not scream rus­tic, coun­try or all things Scot­land. Gra­ham­brown.com of­fers a thor­oughly mod­ern take on plaid in a char­coal-and­white wall cov­er­ing that lends a more so­phis­ti­cated air against a white floor and con­tem­po­rary white easy chair.

Other sight­ings of cre­ative uses for plaid:

Isaac Mizrahi: The de­signer sells on QVC, and re­cently sold out of a ce­ramic, pedestal cake plate with a set of match­ing plates in bold preppy de­signs of green and blue.

Tervis: A springy plaid called poppy was used on dou­ble-wall Fi­esta plas­tic wrap tum­blers in two sizes: 16 and 24 ounces. A set of high­ball glasses at Fitz and Floyd were de­signed in a con­tem­po­rary, min­i­mal­ist take on plaid.

Ralph Lau­ren: Plaid is alive and well for ap­parel and for the home at Ralph Lau­ren. A red tar­tan was used for a porce­lain cup-and-saucer set trimmed in gold, along with din­ner­ware in the same pat­tern. A rus­tic plaid of red, black and gray in­spired by a vin­tage Ralph Lau­ren blan­ket was car­ried over to nap­kins and place­mats in wo­ven li­nen. The com­pany also put a sim­i­lar vin­tage-in­spired plaid in wool on a pic­ture frame.

Wil­liams-Sonoma: Tar­tan was also paired here, but in chrome, for pic­ture frames in red and blue. The tra­di­tional plaid also adorns items from mugs and table­top run­ners to pil­low cov­ers and a Christ­mas stock­ing. One mod­ern take on plaid is a hand-wo­ven, hair-on cowhide pil­low cover in broad red and black stripes against a white back­ground.

Pro­vided by Tar­get Pro­vided by Crate and Bar­rel

Tar­get went “mad for plaid” re­cently in a va­ri­ety of ways, in­clud­ing mouth­wash. The plaid apron, potholder and dish­towel join a grow­ing list of plaid-pat­terned house­wares and home dé­cor. “The great thing about plaid is that you can take it in so many dif­fer­ent di­rec­tions,” said Kris­ten Chalupa, a kitchen and table­top prod­uct man­ager for Crate & Bar­rel. Tar­get also of­fered some un­likely items, such as spe­cial-is­sue sets of lip balms. Pro­vided by Tar­get

A plaid throw in hol­i­day colors was fea­tured by Crate & Bar­rel. The de­sign need not scream rus­tic, coun­try or all things Scot­land.

Pro­vided by QVC

A cot­ton ber­ber re­versible quilt set by Ellen DeGeneres.

A Wa­ter­shed 2-1 Wavy Plaid shower cur­tain.

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