BMWto add restau­rant helper to dash­board

The Denver Post - - BUSINESS - By Bloomberg News

BMW wants cus­tomers to keep their eyes on the dash­board in­stead of their smart­phones.

The lux­ury- car maker is push­ing back against tech com­peti­tors with a dig­i­tal helper that al­lows driv­ers to lo­cate a nearby restau­rant with avail­able ta­bles, to book seats and to find the best route there. The cloud- based BMW Con­nected ser­vice, which will in­clude ap­pli­ca­tions such as home- heat­ing re­mote con­trol, will be avail­able in the next few months, Di­eter May, head of the man­u­fac­turer’s dig­i­tal ser­vices and busi­ness mod­els unit, saidMon­day.

Car­mak­ers are un­der pres­sure to de­velop dig­i­tal fea­tures to re­tain cus­tomers as com­pa­nies such as Ap­ple and Google con­sider en­ter­ing the au­to­mo­tive in­dus­try with con­nected ve­hi­cles. BMWAG and com­peti­tors Audi AG and Daim­ler AG jointly boughtNokia Oyj’sHERE nav­i­ga­tion busi­ness last year.

Mo­bile com­mu­ni­ca­tions present a new busi­ness op­por­tu­nity for the auto in­dus­try, with rev­enue from­data streams and con­nec­tiv­ity com­po­nents es­ti­mated at a $ 196 bil­lion mar­ket by 2020, McKin­sey & Co. said last year.

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