The Denver Post - - BUSINESS -

Levi Strauss & Co. — that sar­to­rial em­blem of Amer­ica, its mythol­o­gized West and the gun-tot­ing cow­boys who swag­gered there — would like you to keep your firearms out of its stores, even in states where it’s le­gal, the com­pany’s CEO told its shop­pers Wed­nes­day.

Chip Bergh ex­pressed con­cerns over main­tain­ing a safe shop­ping en­vi­ron­ment at its hun­dreds of stores across Amer­ica in a note pub­lished on LinkedIn.

The 163-year-old jean seller is not ban­ning guns from its premises out­right be­cause “try­ing to en­force a ban could po­ten­tially un­der­mine the pur­pose of the ban it­self: safety,” Bergh wrote. “It boils down to this: You shouldn’t have to be con­cerned about your safety while shop­ping for clothes or try­ing on a pair of jeans.”

Bergh added that he has thought more about in-store safety than ever be­cause of the vi­o­lent at­tacks in Paris; Nice, France; and Or­lando, Fla. Those at­tacks, which oc­curred over the past year, in­flicted mass civil­ian ca­su­al­ties.

He also cited a re­cent in­ci­dent in which a cus­tomer’s gun in­ad­ver­tently fired in­side a Levi store in Ge­or­gia. The As­so­ci­ated Press

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