Idea for Bron­cos sta­dium name

The Denver Post - - OPINION - Re: Bryan Whit­ing,

“Sights set on rights,” Nov. 24 busi­ness news story.

Through con­tri­bu­tions from both the peo­ple and the state, we should name the Bron­cos’ sta­dium Colorado Ski Coun­try Sta­dium, as op­posed to sell­ing the name to a cor­po­ra­tion. Colorado is the busi­ness we should be pro­mot­ing. Through a com­bi­na­tion of money from the tourism pro­mo­tion bud­get, eco­nomic de­vel­op­ment bud­get and $5 added to the price of each Bron­cos ticket, the money for nam­ing rights could be ob­tained. Any mar­ket­ing pro­fes­sional would tell you that given the low cost per con­tact this would gen­er­ate in the var­i­ous me­dia, it would be the most ef­fec­tive use of our tourism dol­lars. Colorado can’t af­ford ads that are seen na­tion­ally, but they would get mul­ti­ple ex­po­sures through nam­ing the sta­dium Colorado Ski Coun­try Sta­dium. Send let­ters of 150 words or fewer to open­fo­rum@den­ver­ or 101 W. Col­fax Ave., Suite 800, Den­ver, CO, 80202. Please in­clude full name, city and phone num­ber. Con­tact us at 303-954-1331.

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