Golden Knights denied trademark
las vegas» The U.S. Patent and Trademark Office has denied the Vegas Golden Knights’ trademark application a little more than two weeks after the new NHL franchise unveiled its name and logo.
The office cites potential confusion with the team name for the College of Saint Rose in New York, which is also the Golden Knights. The Las Vegas franchise is set to take the ice next season.
NHL deputy commissioner Bill Daly said the league will formally respond by a June 7 deadline outlining why it believes the name should be registered “in co-existence” with that of Saint Rose “just as a number of other nicknames currently co-exist in professional and college sports.”
“We consider this a routine matter and it is not our intention to reconsider the name or logo of this franchise,” Daly said Wednesday.
David Alexander, assistant athletic director for communications at the College of Saint Rose, said the school’s trademark was registered in 2004. He declined to say how the college would react if the NHL franchise continued to pursue its application to use the nickname.
“It’s only the first period, I don’t want to get too far ahead,” Alexander said. Saint Rose does not have a hockey team.