The Denver Post - - NATION & WORLD - The Wash­ing­ton Post

Gen­eral Mo­tors was un­der fire this week­end af­ter a cast­ing call for Cadil­lac sought mem­bers of the “alt-right” move­ment.

Ac­cord­ing to an im­age of the cast­ing call posted by the news agency Reuters and many, many oth­ers, the no­tice said an agency film­ing the ad was look­ing for “any and all real alt-right thinkers/be­liev­ers.”

“This is a beau­ti­fully artis­tic spot that is cap­tur­ing all walks of life of Amer­ica,” the cast­ing call says, adding that it would be filmed this month. “Stand­ing to­gether as a union. This is not meant to be of­fen­sive in any­way. Just a rep­re­sen­ta­tion of all sides. Thank you.”

The “alt-right,” or al­ter­na­tive right, is an off­shoot of con­ser­vatism mix­ing racism, white na­tion­al­ism and pop­ulism. The name is em­braced by some white su­prem­a­cists and white na­tion­al­ists to re­fer to them­selves and their ide­ol­ogy, which em­pha­sizes pre­serv­ing and pro­tect­ing the white race in the United States in ad­di­tion to, or over, other tra­di­tional con­ser­va­tive po­si­tions such as lim­ited govern­ment, low taxes and strict law and or­der.

The cast­ing no­tice, cir­cu­lated on Twit­ter and Facebook, said an agency was look­ing for men and women of all eth­nic­i­ties be­tween ages 20 and 40.

Cadil­lac tried to quell the crit­i­cism with post­ings on Twit­ter and on its Facebook page: “Cadil­lac did not au­tho­rize or ap­prove a cast­ing no­tice for an ‘alt-right (neo-nazi)’ role in a com­mer­cial. We un­equiv­o­cally con­demn the no­tice.” BBB

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