De­vel­op­ment’s bedrock will be Ori­gin Red Rocks

The bou­tique ho­tel, set to be­gin con­struc­tion in 2017, has its eyes on I-70 visi­tors.

The Denver Post - - BUSINESS - By Em­i­lie Rusch

A bou­tique ho­tel tar­get­ing Red Rocks con­cert­go­ers is sched­uled to be­gin con­struc­tion early next year just off the In­ter­state 70 exit that serves the iconic mu­sic venue.

The 123-room Ori­gin Red Rocks will help an­chor the 22-acre Gate­way Vil­lage de­vel­op­ment on U.S. 40 in Golden, north of the I-70 Mor­ri­son exit. The site is also home to the new Avalanche Har­ley-David­son deal­er­ship cur­rently un­der con­struc­tion.

A full-ser­vice ho­tel, Ori­gin should open in time for Red Rocks’ 2018 con­cert sea­son, said Walker Thrash, part­ner with Golden Ho­tel Group LLC, the Mis­sis­sippi-based com­pany de­vel­op­ing the ho­tel.

“The Ori­gin Red Rocks is the first in our Ori­gin Ho­tel Col­lec­tion,” Thrash said. “It’s an ex­pe­ri­ence-driven con­cept and the prox­im­ity of the Red Rocks Am­phithe­atre is a nat­u­ral at­trac­tion for our tar­get mar­ket.”

A restau­rant, bar and event space are among the ho­tel’s pro­posed ameni­ties. Shut­tle ser­vice will be pro­vided to and from Red Rocks, as well as the W Line ligh­trail sta­tion at the Jef­fer­son County Govern­ment Center in Golden.

“From the get-go, we thought it would be a great site for a ho­tel be­cause of its lo­ca­tion to Red Rocks and Bandimere race­way. Both of those are large draws,” said Don Mar­cotte, di­rec­tor of de­vel­op­ment for Norths­tar Com­mer­cial Part­ners, which is de­vel­op­ing Gate­way Vil­lage. “A per­son could land at DIA and take the train to the Golden stop and in very short or­der, make it to the ho­tel.”

The four-story in­de­pen­dent ho­tel is be­ing de­signed by Den­ver-based Tryba Ar­chi­tects. The Golden Plan­ning Com­mis­sion ap­proved the pro­ject’s site de­vel­op­ment plan Dec. 7, the fi­nal step in the pub­lic en­ti­tle­ment process, said Steve Glueck, the city’s com­mu­nity and eco­nomic de­vel­op­ment di­rec­tor.

The plan, Thrash said, is for the Red Rocks ho­tel to be the first of many Ori­gin-branded prop­er­ties na­tion­wide. Four will break ground in 2017, and the com­pany has al­ready iden­ti­fied an­other site in the Den­ver metro area.

“Ori­gin Red Rocks will be a fun and ca­sual full-ser­vice ho­tel,” Thrash said. “Our team will search daily for in­ter­est­ing lo­cal ex­pe­ri­ences to share with our guests.”

For Gate­way Vil­lage, get­ting a bou­tique ho­tel on board was “the cat­a­lyst for a lot of the in­ter­est in the pro­ject,” said Heather Tay­lor, bro­ker/part­ner at NavPoint Real Es­tate Group, which is hand­ing the re­tail leas­ing.

About 15,000 square feet of strip re­tail will house sev­eral ten­ants, with in­ter­est com­ing from quick-ser­vice restau­rants, fit­ness groups and a brew­ery, she said. An­other pad on the site is un­der con­tract with a gas sta­tion and con­ve­nience store.

“We’re thrilled to help lead the way on some­thing as in­no­va­tive and ex­cit­ing as this new bou­tique ho­tel space. Red Rocks is syn­ony­mous with Colorado and holds a spe­cial place in all of our hearts,” Norths­tar founder and CEO Brian Wat­son said in an e-mail. “As lo­cal neigh­bors, we’re hon­ored to be a part of bring­ing ad­di­tional jobs and op­por­tu­nity to this area for many peo­ple, as well as to help cre­ate a place that will al­low folks to stay near and en­joy the Red Rocks ex­pe­ri­ence all the more.”

Ori­gin Red Rocks, a full-ser­vice, 123-room bou­tique ho­tel, will in­clude a restau­rant, bar, event space and other ameni­ties. Ren­der­ing courtesy of Golden Ho­tel Group

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