Trev Rich, Den­ver’s first great hip-hop hope

The Denver Post - - LIFE & CULTURE - By Dy­lan Owen

The sec­ond that Trev Rich signed his record­ing con­tract with Cash Money Records, he’d be­come some­thing more than just a Den­ver rap­per. He was now the Den­ver rap­per.

“Trev rich is Colorado’s Je­sus,” one fan tweeted.

“S/o to Trev Rich,” another said. “Den­ver is about to be on the map.”

The city has had a hand­ful of mu­si­cians cross over into the main­stream re­cently, like folk rock­ers The Lu­m­i­neers and soul re­vival­ists Nathaniel Rateliff & the Night Sweats.

Flobots not­with­stand­ing — they’re closer to an agenda alt-rock group that hap­pens to rap — Trev Rich is Den­ver’s first ever break­out hiphop artist. And hum­ble as he may be — only the sparkling watch tucked un­der a loose hoodie sleeve would hint that he’d just signed with one of the big­gest in­de­pen­dent hip-hop la­bels in the coun­try — he knows it.

“There’s sup­port for hiphop in Den­ver, be­cause all the big hip-hop artists come out here” and suc­ceed, Rich said. “But not that many artists have bro­ken out of here. We’re a con­sumer town. So to be the first in my gen­er­a­tion in this (rap) scene ... . ”

He trailed off. Sit­ting op­po­site Rich in a sub-freez­ing art gallery in RiNo, he’s both what you would and wouldn’t ex­pect from Den­ver’s first en­try onto the na­tional hip-hop stage. Rap likes at­ti­tude as much as ap­ti­tude. If you can’t rhyme — which Rich can — you can still pos­ture your way to no­to­ri­ety. But Den­ver’s mu­sic scene, much like the city it­self, isn’t a cut­throat place. Artists prize its warmth so much that they move from ci­ties with bet­ter mu­sic scenes to bask in it.

Rich fits that bill. He’s a happy dude, quick with a dap and never above talk­ing to any­one. Even if he’s now the hottest rap­per in Den­ver since, well, ever, that still hasn’t changed.

“Some­times I wish he would change a bit,” laughed Squizzy Tay­lor, Trev’s child­hood friend and DJ. “He’s gonna talk to any­body, and he’ll talk to you for hours.

Trev Rich, a Den­ver rap­per, just signed to Cash Money, one of the big­gest rap la­bels in the world. He­len H.

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