What Chipo­tle re­ally needs to do

The Denver Post - - OPINION - Re: Gary Al­fred,

“Chipo­tle’s Ells named sole CEO,” Nov. 13 busi­ness story.

It has been quite a while since I last vis­ited my lo­cal Chipo­tle restau­rant. Im­prov­ing the “guest ex­pe­ri­ence,” as out­lined in The Den­ver Post, is not some­thing likely to en­cour­age me to re­turn. Such an ex­pe­ri­ence is ex­pected. Rather, if the new sole CEO Steve Ells would forgo his $10 mil­lion-plus an­nual salary and pledge to use the money to pro­vide end-ofyear bonuses to the restau­rant’s line work­ers, that would be quite wel­com­ing. With all the neg­a­tiv­ity sur­round­ing the com­pany, such a pos­i­tive ges­ture around this hol­i­day sea­son would go a long way to­wards rais­ing the pro­file of the com­pany as a qual­ity and re­spon­si­ble neigh­bor­hood em­ployer. Send let­ters of 150 words or fewer to open­fo­rum@ den­ver­post.com or 101 W. Col­fax Ave., Suite 800, Den­ver, CO, 80202. Please in­clude full name, city and phone num­ber. Con­tact us at 303-954-1331.


Chipo­tle founder and CEO Steve Ells earned $13.8 mil­lion in 2015.

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