What Chipotle really needs to do
“Chipotle’s Ells named sole CEO,” Nov. 13 business story.
It has been quite a while since I last visited my local Chipotle restaurant. Improving the “guest experience,” as outlined in The Denver Post, is not something likely to encourage me to return. Such an experience is expected. Rather, if the new sole CEO Steve Ells would forgo his $10 million-plus annual salary and pledge to use the money to provide end-ofyear bonuses to the restaurant’s line workers, that would be quite welcoming. With all the negativity surrounding the company, such a positive gesture around this holiday season would go a long way towards raising the profile of the company as a quality and responsible neighborhood employer. Send letters of 150 words or fewer to openforum@ denverpost.com or 101 W. Colfax Ave., Suite 800, Denver, CO, 80202. Please include full name, city and phone number. Contact us at 303-954-1331.
NATION AND WORLD
Chipotle founder and CEO Steve Ells earned $13.8 million in 2015.