AMAZON SHOP OPEN AT PARK MEADOWS
If you’ve been wanting to play around with an Amazon Fire tablet, push a Dash button or just ask Alexa a question, you’re in luck. The online retailer has opened a pop-up store at Park Meadows mall in Lone Tree.
Amazon Pop-Ups have been springing up across the country, though Park Meadows is the only one in Colorado. The store is located on Level 1 near Macy’s, according to the mall’s website.
The local pop-up store is a kiosk that has been open since at least September, according to Nikki Baird, a managing partner with retail consulting firm RSR Research, who wrote about the experience for Forbes.
She mused: “I expected that Amazon would reach Apple’s conclusion after it too encountered difficulties working with the retail channel: The easiest way to control your destiny to is to control the locations. And in retail, that means opening stores.”
Amazon made its first physical steps into Colorado this year when it began charging residents sales tax in February. It opened a package-sorting center in Aurora over the summer.
Amazon lists 31 pop-up stores operating across the country, plus an Amazon Books store in Seattle.
The stores, which are typically 300 to 500 square feet, are expected to expand to 100 openings next year, according to Forbes.