The Denver Post - - BUSINESS - By Ta­mara Chuang

If you’ve been want­ing to play around with an Ama­zon Fire tablet, push a Dash but­ton or just ask Alexa a ques­tion, you’re in luck. The on­line re­tailer has opened a pop-up store at Park Mead­ows mall in Lone Tree.

Ama­zon Pop-Ups have been spring­ing up across the coun­try, though Park Mead­ows is the only one in Colorado. The store is lo­cated on Level 1 near Macy’s, ac­cord­ing to the mall’s web­site.

The lo­cal pop-up store is a kiosk that has been open since at least Septem­ber, ac­cord­ing to Nikki Baird, a man­ag­ing part­ner with re­tail con­sult­ing firm RSR Re­search, who wrote about the ex­pe­ri­ence for Forbes.

She mused: “I ex­pected that Ama­zon would reach Ap­ple’s con­clu­sion af­ter it too en­coun­tered dif­fi­cul­ties work­ing with the re­tail chan­nel: The eas­i­est way to con­trol your des­tiny to is to con­trol the lo­ca­tions. And in re­tail, that means open­ing stores.”

Ama­zon made its first phys­i­cal steps into Colorado this year when it be­gan charg­ing res­i­dents sales tax in Fe­bru­ary. It opened a pack­age-sort­ing cen­ter in Aurora over the sum­mer.

Ama­zon lists 31 pop-up stores op­er­at­ing across the coun­try, plus an Ama­zon Books store in Seat­tle.

The stores, which are typ­i­cally 300 to 500 square feet, are ex­pected to ex­pand to 100 open­ings next year, ac­cord­ing to Forbes.

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