DIRECTV NOW’S PRO­MO­TION HEADS INTO FI­NAL DAYS

The Denver Post - - BUSINESS - By Brian Fung

If you’ve been wait­ing to test out DirecTV Now, the new on­line video ser­vice from AT&T, you might want to act soon.

Be­gin­ning Jan. 9, AT&T will be rais­ing the price of one of its big­ger chan­nel bun­dles on the ser­vice, from an in­tro­duc­tory $35 a month to $60.

In some fine print on the ser­vice’s web­site, AT&T says an on­go­ing dis­count for the chan­nel pack­age, known as Go Big, will be ex­pir­ing in a mat­ter of days.

The pack­age is the ser­vice’s sec­ond-largest, and in­cludes roughly 100 chan­nels. Cus­tomers can also sign up for more lim­ited plans at $35 and $50 a month, as well as a high-end plan for $70 a month. But Go Big had been heav­ily dis­counted by AT&T since the ser­vice’s launch on Nov. 30, part of an in­tro­duc­tory pro­mo­tion aimed at sign­ing up new users quickly.

It now ap­pears that the pro­mo­tion will be lim­ited to the hol­i­day sea­son. The news comes rather abruptly: When AT&T first un­veiled DirecTV Now, executives were vague about how long the pro­mo­tional pe­riod for Go Big would last. Now we know.

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