Goodyear’s stock is flying high, on pace to beat the S&P 500 for the fourth time in five years, but its famous blimps no longer are.
Goodyear has let the helium out of the last of its fabled fleet of blimps, the California-based Spirit of Innovation. But shed no tears, blimp fans, you’ll still see a familiar blue-and-gold form floating over sports events and awards shows. Goodyear is replacing its blimps with semi-rigid dirigibles. They look similar to blimps but have a frame, which means they maintain their shape when the helium is drained. Far more important to Goodyear is that the new airships are faster, quieter and more maneuverable than the blimps it introduced more than 90 years ago.