ALASKA AIR­LINES TO DROP VIR­GIN AMER­ICA BRAND

The Denver Post - - BUSINESS -

Af­ter much con­sid­er­a­tion, Alaska Air­lines will drop the Vir­gin Amer­ica brand. The dis­tinc­tive air­line, with its hip vibe in­clud­ing mood light­ing and young, at­trac­tive flight at­ten­dants, joins US Air­ways, Con­ti­nen­tal and oth­ers on the list of air­line brands that dis­ap­peared fol­low­ing a merger.

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