Go­ing French

The Denver Post - - BUSINESS -

Gen­eral Mills is mar­ket­ing a new in­ter­na­tional fla­vor of yo­gurt in a bid t or evive sales. The make rof Chee­rios ce­real, Yo­plait yo­gurt and other pack­aged foods hails the brand, dubbed “Oui,” as the ar­rival of “French-style ”yo gurt in the U.S. Like the yo­gurts that chan­nel the her­itage so f other coun­tries, how­ever, the com­pan ys ays there is no of­fi­cial def­i­ni­tion for French yo­gurt. The at­tempt to cul­ti­vate a trendy new yo­gurt comes as over­all U.S. sales are slump­ing. Yo­gurt sales ar ed ow n3 per­cent so far thi sy ear com­par edt o a year ago, ac­cord­ing to Nielsen. Gen­eral Mills has been par­tic­u­larly hard-hit ,w ith its yo­gurt sales down 20 per­cent in it sl at­est quar­ter.

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