Ap­ple’s bil­lion de­vices give edge in AR

The Denver Post - - BUSINESS - By Alex Webb

Later this year, Ap­ple will put aug­mented re­al­ity soft­ware in as many as a bil­lion mo­bile de­vices.

Al­pha­bet Inc.’s Google beat Ap­ple by three years in re­leas­ing AR tools, but its fea­tures are on very few phones and haven’t gained wide ac­cep­tance. By con­trast, Ap­ple can eas­ily pair its soft­ware and de­vices, an ad­van­tage that will help it quickly make up lost ground, de­vel­op­ers say.

“When they make it avail­able, my apps will be in mil­lions of phones,” said Alper Guler, who makes AR pro­grams. “It’s a ma­jor up­date which en­ables us to push for­ward far fur­ther.”

AR su­per­im­poses dig­i­tal in­for­ma­tion — for ex­am­ple, video game char­ac­ters or prod­uct prices — onto a per­son’s view of the real world. Vir­tual re­al­ity, on the other hand, im­merses users in a com­pletely dig­i­tal ex­pe­ri­ence. The mar­ket for both tech­nolo­gies could be worth as much as $182 bil­lion by 2025, ac­cord­ing to Gold­man Sachs Group Inc.

Ap­ple last month lifted the lid on ARKIT. The tool lets de­vel­op­ers build AR ap­pli­ca­tions for iphones and ipads. For Ap­ple, ARKIT is the foun­da­tion for a later, but larger push into Ar-in­fused de­vices. The com­pany has a team of en­gi­neers work­ing on smart glasses, Bloomberg News has re­ported, and an­a­lysts be­lieve the next iphone will in­clude front- and rear­fac­ing 3-D sen­sors when it’s re­leased later this year.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.