Apple’s billion devices give edge in AR
Later this year, Apple will put augmented reality software in as many as a billion mobile devices.
Alphabet Inc.’s Google beat Apple by three years in releasing AR tools, but its features are on very few phones and haven’t gained wide acceptance. By contrast, Apple can easily pair its software and devices, an advantage that will help it quickly make up lost ground, developers say.
“When they make it available, my apps will be in millions of phones,” said Alper Guler, who makes AR programs. “It’s a major update which enables us to push forward far further.”
AR superimposes digital information — for example, video game characters or product prices — onto a person’s view of the real world. Virtual reality, on the other hand, immerses users in a completely digital experience. The market for both technologies could be worth as much as $182 billion by 2025, according to Goldman Sachs Group Inc.
Apple last month lifted the lid on ARKIT. The tool lets developers build AR applications for iphones and ipads. For Apple, ARKIT is the foundation for a later, but larger push into Ar-infused devices. The company has a team of engineers working on smart glasses, Bloomberg News has reported, and analysts believe the next iphone will include front- and rearfacing 3-D sensors when it’s released later this year.