AMA­ZON’S SPARK MIXES PIN­TER­EST WITH IN­STA­GRAM

The Denver Post - - BUSINESS -

Ama­zon is launch­ing a new so­cial net­work aimed at get­ting its hard­core users to spend even more money with the e-com­merce gi­ant.

The new ser­vice, called Spark, es­sen­tially takes Ama­zon Prime, mixes it with Pin­ter­est and adds a dash of In­sta­gram. Like Pin­ter­est, it lets users share photo-heavy posts about their in­ter­ests, ide­ally those lead­ing to shop­ping.

The ser­vice launched pub­licly on Tues­day on Ama­zon’s iPhone app, and is only open to Prime mem­bers, who pay $99 a year for Ama­zon’s loy­alty pro­gram. An An­droid ver­sion is planned.

Spark first asks users to se­lect at least five sub­ject ar­eas of in­ter­est. The app then gen­er­ates an In­sta­gram-like feed of posts that dis­play yel­low dots on pur­chasable items in the pho­tos. Tap­ping the dots dis­plays links to Ama­zon prod­uct pages.

Ama­zon

Ama­zon’s new “so­cial net­work,” Spark, is open only to Prime mem­bers.

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