SO LONG, COKE ZERO. HELLO, COCA-COLA ZERO SUGAR
Coca-Cola Co. is replacing Coke Zero in the U.S. with another diet soda in an effort to hold on to consumers cutting back on sugary drinks.
Coca-Cola Zero Sugar, which the Atlanta-based company said Wednesday has been a strong seller in Europe, the Middle East and Latin America, will become available in the U.S. in August.
Although both diet sodas are sugar-free and contain the same artificial sweeteners, Coca-Cola said Zero Sugar tastes more like original Coke and looks more like it, too, with a red circle on cans and bottles in contrast with Coke Zero’s black design.
The company launched Coke Zero in 2006, but gains by that product haven’t compensated for a broad decline in consumption of aspartame-sweetened Diet Coke, said Coca-Cola CEO James Quincey, in a conference call Wednesday.
The cans and bottles of the CocaCola Zero Sugar will incoporate more design aspects found on original Coke products.