SO LONG, COKE ZERO. HELLO, COCA-COLA ZERO SU­GAR

The Denver Post - - BUSINESS - — Dow Jones Newswires

Coca-Cola Co. is re­plac­ing Coke Zero in the U.S. with an­other diet soda in an ef­fort to hold on to con­sumers cut­ting back on sug­ary drinks.

Coca-Cola Zero Su­gar, which the Atlanta-based com­pany said Wed­nes­day has been a strong seller in Europe, the Mid­dle East and Latin Amer­ica, will be­come avail­able in the U.S. in Au­gust.

Al­though both diet so­das are su­gar-free and con­tain the same ar­ti­fi­cial sweet­en­ers, Coca-Cola said Zero Su­gar tastes more like orig­i­nal Coke and looks more like it, too, with a red cir­cle on cans and bot­tles in con­trast with Coke Zero’s black de­sign.

The com­pany launched Coke Zero in 2006, but gains by that prod­uct haven’t com­pen­sated for a broad de­cline in con­sump­tion of as­par­tame-sweet­ened Diet Coke, said Coca-Cola CEO James Quincey, in a con­fer­ence call Wed­nes­day.

Coca-Cola

The cans and bot­tles of the Co­caCola Zero Su­gar will in­co­po­rate more de­sign as­pects found on orig­i­nal Coke prod­ucts.

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