UBER SAYS IT WILL IS­SUE ITS OWN CREDIT CARD

The Denver Post - - BUSINESS -

Rid­ing-shar­ing com­pany Uber plans to launch its own credit card, part­ner­ing with the Bri­tish bank Bar­clays.

The card will be com­ing later this year, Bar­clays said last week.

Uber would be the first of the rid­ing-shar­ing com­pa­nies to have a co-branded credit card, which are a pop­u­lar way for com­pa­nies to ce­ment cus­tomer loy­alty. They typ­i­cally give points or cred­its to­ward awards, with the most pop­u­lar cards of­fer­ing air­lines and ho­tels.

Uber ri­val Lyft has a part­ner­ship with Delta that of­fers miles, though it’s not via a card.

No de­tails about terms or re­wards on the Uber cards were avail­able yet, though the re­wards seem likely to go to­ward ride credit. Ear­lier this year, Uber part­nered with Amer­i­can Ex­press to give Plat­inum Card cus­tomers a $200-a-year credit to­ward free rides. — The Associated Press

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