West­ern Union will put its stamp on Nuggets jer­seys

The Denver Post - - SPORTS - By Nick Kos­mider

The Nuggets and West­ern Union have agreed to a three-year spon­sor­ship deal that will re­sult in the com­pany’s logo as a patch on the team’s new jer­seys, the Nuggets an­nounced Tues­day.

West­ern Union , its global head­quar­ters lo­cated in Den­ver, is the 11th com­pany to sign a jer­sey spon­sor­ship deal with an NBA team. The league ap­proved the sale of jer­sey spon­sor­ships last April.

Vic Lom­bardi of Altitude TV, the em­cee of Tues­day’s news con­fer­ence an­nounc­ing the part­ner­ship, said the Nuggets would make an­other an­nounce­ment next week as it per­tains to new uni­forms. Nike has taken over as the league’s new ap­parel provider, and sev­eral teams have al­ready un­veiled their new Nike jer­seys.

“We are proud to have this new part­ner­ship with West­ern Union who, like the Nuggets, are Colorado-based but with an in­cred­i­ble in­ter­na­tional pres­ence,” Kroenke Sports and En­ter­tain­ment CEO Jim Martin said in a state­ment.

As part of the deal, West­ern Union also will be­come an of­fi­cial spon­sor of the Rapids be­gin­ning in 2018.

A Nuggets of­fi­cial said the team would not dis­close the fi­nan­cial as­pects of the deal with West­ern Union. The Bos­ton Celtics and Gen­eral Elec­tric re­cently agreed to a jer­sey spon­sor­ship deal worth $7 mil­lion an­nu­ally, ac­cord­ing to a Bloomberg re­port.

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