Western Union will put its stamp on Nuggets jerseys
The Nuggets and Western Union have agreed to a three-year sponsorship deal that will result in the company’s logo as a patch on the team’s new jerseys, the Nuggets announced Tuesday.
Western Union , its global headquarters located in Denver, is the 11th company to sign a jersey sponsorship deal with an NBA team. The league approved the sale of jersey sponsorships last April.
Vic Lombardi of Altitude TV, the emcee of Tuesday’s news conference announcing the partnership, said the Nuggets would make another announcement next week as it pertains to new uniforms. Nike has taken over as the league’s new apparel provider, and several teams have already unveiled their new Nike jerseys.
“We are proud to have this new partnership with Western Union who, like the Nuggets, are Colorado-based but with an incredible international presence,” Kroenke Sports and Entertainment CEO Jim Martin said in a statement.
As part of the deal, Western Union also will become an official sponsor of the Rapids beginning in 2018.
A Nuggets official said the team would not disclose the financial aspects of the deal with Western Union. The Boston Celtics and General Electric recently agreed to a jersey sponsorship deal worth $7 million annually, according to a Bloomberg report.