DUNKIN’ WITH­OUT THE “DONUTS”? FIRM SAYS MAYBE

The Denver Post - - BUSINESS - — The As­so­ci­ated Press

» Dunkin’ is think­ing NEW YORK about dump­ing “Donuts” from its name.

A new lo­ca­tion of the chain in Pasadena, Calif., will be sim­ply called Dunkin’, a move that par­ent com­pany Dunkin’ Brands Inc. calls a test. The Can­ton, Mass.-based com­pany said Thurs­day that a few other stores will get the one-name treat­ment, too.

The chain wants peo­ple to think of its stores as a des­ti­na­tion for cof­fee, although it will still sell dough­nuts. Dunkin’ Donuts said it won’t make a de­ci­sion on whether it will change its name un­til late next year, when it ex­pects to start re­design­ing stores.

News of the test was first re­ported by Na­tion’s Restau­rant News.

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