The Denver Post - - BUSINESS - — Joe Ru­bino, The Den­ver Post

Elec­tric car stan­dard-bearer Tesla has stepped into the spot­light in its big­gest arena yet: mass-mar­ket con­sumer cars. The first of the Cal­i­for­nia-based com­pany’s much-an­tic­i­pated Model 3 sedans were de­liv­ered to own­ers’ drive­ways. Start­ing at $35,000, the Model 3 is Tesla’s most af­ford­able car yet and rep­re­sents a cal­cu­lated shift from cre­at­ing lux­ury, niche cars to as­pir­ing to be­come a ma­jor brand in the grow­ing mar­ket for bat­tery-pow­ered cars.

Though it didn’t gen­er­ate the head­lines of the Model 3 roll out, Tesla also trod new ground in Arapahoe County. The com­pany opened a joint show­room and ser­vice cen­ter last week in the space for­merly oc­cu­pied by Schomp Au­to­mo­tive Group at 5700 S. Broad­way. It is the new­est Tesla fa­cil­ity in Colorado.

“Lo­cated south of Den­ver, the new 39,000-square-foot Littleton show­room and ser­vice cen­ter (will) help to serve the grow­ing num­ber of Tesla own­ers in the re­gion,” the com­pany said in a news re­lease. It also re­cently opened a show­room in the Cherry Creek Shop­ping Cen­ter.

Tesla is leas­ing the build­ing on the highly-vis­i­ble cor­ner of Broad­way and Littleton Boule­vard.

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