OPRAH-BRANDED SOUPS, MASH POTA­TOES COM­ING

The Denver Post - - BUSINESS -

YORK» Oprah Win­frey is NEW headed to the su­per­mar­ket aisle with her own line of re­frig­er­ated soups and side dishes.

The me­dia mogul teamed up with food gi­ant Kraft Heinz to launch the line af­ter cre­at­ing a joint ven­ture ear­lier this year.

The new brand, called O, That’s Good!, will of­fer com­fort foods with added veg­eta­bles, such as mashed pota­toes with cau­li­flower mixed in. A broc­coli ched­dar soup has but­ter­nut squash to re­place some cheese.

“This prod­uct line is real, de­li­cious food with a twist,” Win­frey said in a state­ment Wed­nes­day.

Kraft Heinz Co. said the new brand has no con­nec­tion to Win­frey’s deal with Weight Watch­ers and won’t men­tion the weight loss pro­gram on its pack­ag­ing. Win­frey bought a 10 per­cent stake in Weight Watch­ers two years ago and ap­pears in its ads.

The Oprah-branded soups and side dishes, priced be­low $5 each, will come to some su­per­mar­kets this week and be avail­able na­tion­wide by Oc­to­ber.

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