How can job seek­ers best re­spond to the lat­est hir­ing trends?

The Denver Post - - BUSINESS - By Vicki Salemi

Mon­ster’s ca­reer ex­pert Vicki Salemi an­swers user ques­tions on We’re re­pub­lish­ing her an­swers here on a reg­u­lar ba­sis. If you have a ques­tion, email so­cial­me­dia@ mon­

Q. How can job seek­ers re­spond to the lat­est hir­ing trends?

A. Hir­ing trends dif­fer by in­dus­try, com­pany and ge­o­graphic re­gion, so to keep up with the lat­est changes, you need to get spe­cific and tar­get com­pa­nies you want to pur­sue.

Google them for any com­pany news or press re­leases, and fol­low them on so­cial me­dia to learn where they’re fo­cus­ing their en­ergy (and dol­lars). For ex­am­ple, if you’re in ad­ver­tis­ing and you learn that the top agen­cies are mak­ing a big push for short-form web videos, take it upon your­self to get the train­ing and ex­pe­ri­ence they’re look­ing to hire.

When ap­ply­ing to jobs at these com­pa­nies, do your home­work; tap into their brand voice, their cul­ture, and what they deem im­por­tant — make sure your re­sume and cover let­ter echo the same mes­sages.

One gen­eral hir­ing trend that’s go­ing on at the mo­ment is a la­bor short­age for a va­ri­ety of roles in STEM and health care, and com­pa­nies are of­fer­ing more perks and sign-on bonuses to close the deal when can­di­dates have more than one job of­fer. If you hap­pen to be in these fields, you def­i­nitely can feel more in con­trol.

Re­spond to this trend by us­ing your power po­si­tion to your ad­van­tage — re­mem­ber, you’re in­ter­view­ing them as much as they’re in­ter­view­ing you. Ask to work re­motely an ad­di­tional day or two, ask for a sign-on bonus, ask for more perks.

You won’t get any­thing un­less you ask for it.

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