Lyft to of­fer Lux ser­vice with style for Detroit

The Detroit News - - Front Page - BY STEPHANIE STEIN­BERG The Detroit News sstein­berg@de­troit­ (313) 222-2156 Twit­ter: @Steph_Stein­berg

Detroit — A new black-car ser­vice is com­ing to Detroit for pas­sen­gers who like to ride around the Mo­tor City in style.

Start­ing Thurs­day, Lyft users in Detroit will be able to re­quest a Lyft Lux or Lyft SUV — a more lux­u­ri­ous ride-shar­ing op­tion for pas­sen­gers go­ing to a busi­ness meet­ing, for­mal event – or as Lyft Detroit gen­eral man­ager El­liot Dar­vick sug­gests, the casi­nos.

“If you’re head­ing to MGM Grand or any of the casi­nos, and you want some­thing that’s a lot nicer, you can call and have (a black car) right on de­mand,” he said.

The com­pany founded in 2012 started of­fer­ing Lyft Lux and Lyft SUV in May in Chicago, Los An­ge­les, New York City, San Fran­cisco and San Jose.

Be­sides Metro Detroit, the ride ex­panded Thurs­day to 15 ad­di­tional lo­ca­tions: At­lanta, Bal­ti­more, Bos­ton, Dal­las, Den­ver, Las Ve­gas, Mi­ami, Minneapolis, New Jersey, Orange County, Philadel­phia, Phoenix, San Diego, Seat­tle and Washington, D.C.

“It’s a prod­uct we’ve heard de­mand for over the years in this mar­ket,” said Dar­vick, adding users have ex­pressed in­ter­est in or­der­ing a black car for air­port trans­porta­tion.

Lyft driv­ers have also voiced a de­sire for the lux­ury car op­tion. Lyft does not re­lease driver num­bers, but says there are thou­sands in Metro Detroit.

“We have driv­ers that say to us, ‘Hey, I have this great Es­calade, but you don’t have a prod­uct for me that I would want to drive on the plat­form for. Let me know when you have a lux­ury car ser­vice,’ ” Dar­vick said.

Lyft Lux will cost three to five times more than nor­mal Lyft rides, which means driv­ers will have an op­por­tu­nity to earn more in tips.

“Typ­i­cally, some­one that is tak­ing a lux­ury car or lux­ury SUV, they ap­pre­ci­ate the great ser­vice and go above and be­yond in pro­vid­ing that gra­tu­ity,” Dar­vick said.

To be a Lyft Lux driver, you must have an el­i­gi­ble ve­hi­cle that is 2011 or newer with a black ex­te­rior and leather or leather-like seats. Driver rat­ings must be 4.7 stars or above. Lyft Lux SUVs must seat at least six pas­sen­gers.

Uber of­fers a sim­i­lar ser­vice called UberBLACK, which is avail­able in Metro Detroit.

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