5 Tips To Fo­cus Your Com­pany’s Trans­for­ma­tion As COVID Forces Change

The Dundalk Eagle - - BY THE PEOPLE -

While the re­ces­sion caused by COVID-19 has wreaked havoc on busi­nesses of all sizes and in­dus­tries, some are find­ing new ways to run daily op­er­a­tions, reach cus­tomers, re-shape their busi­ness, and stay rel­e­vant.

But oth­ers are still try­ing to fig­ure out how to trans­form, and an ex­pert in the field says that launch­ing a trans­for­ma­tion be­gins with set­ting the right scope.

“Over the years, I have seen an ill-de­fined pro­gram scope cause se­ri­ous prob­lems,” says Ed­win Bosso, founder and CEO of Myr­tle Con­sult­ing Group and the ForbesBook­s au­thor of 6,000 Dreams: The Leader’s Guide To A Suc­cess­ful Busi­ness

Trans­for­ma­tion Jour­ney.

“For ex­am­ple, the scope may drift from the orig­i­nally de­fined tar­get. The scope is the de­scrip­tion of the trans­for­ma­tion’s area of fo­cus, and in most cases the scope is de­fined as a com­bi­na­tion of cat­e­gories. Ex­am­ples are func­tional – sales, lo­gis­tics, pro­duc­tion, op­er­a­tions – and or­ga­ni­za­tional – lead­er­ship, tech­nol­ogy, pro­cesses, man­age­ment sys­tems. It’s most im­por­tant that the scope is de­fined to ad­dress the chal­lenges at hand and avoid dis­trac­tions or wasted re­sources.”

Bosso has five tips for com­pa­nies to set the right scope for their trans­for­ma­tion:

Which prob­lem are you try­ing to solve? Bosso says that ques­tion is at the heart of a com­pany trans­for­ma­tion. “Defin­ing the spe­cific prob­lem may take nu­mer­ous dis­cus­sions and dis­agree­ments,” Bosso says. “The hu­man brain has a nat­u­ral ten­dency to drift. Blurry lines some­times sep­a­rate root causes and symp­toms. This step is gen­er­ally com­pleted with a well-crafted state­ment of the prob­lem that the or­ga­ni­za­tion is set­ting up to solve.” def­i­ni­tion of the prob­lem. This step calls for hon­est ques­tions and thor­ough anal­y­sis to iden­tify the so­lu­tion op­tions.” so­lu­tions.”

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