How agents and sellers can work to­gether

The Enterprise - - Real Estate - Metro Creative

Sell­ing a home can be stress­ful. De­spite this, 5.51 mil­lion ex­ist­ing U.S. homes were sold in 2017, ac­cord­ing to data from the Na­tional As­so­ci­a­tion of RE­AL­TORS. In many cases, home­own­ers choose to work with real es­tate agents to fa­cil­i­tate the process of list­ing, show­ing and sell­ing their homes.

Real es­tate agents are valu­able as­sets. Agents have neigh­bor­hood knowl­edge, are ed­u­cated in pric­ing trends, can fil­ter phone calls or emails from buy­ers who aren’t se­ri­ous, and can or­ga­nize all of the peo­ple nec­es­sary for a clos­ing. Real es­tate agents pro­vide many ser­vices that the aver­age per­son may not have the time nor the ex­pe­ri­ence to han­dle.

When se­lect­ing an agent to sell a home, home­own­ers may not un­der­stand that the terms real es­tate agent and REAL­TOR are not in­ter­change­able. Al­though both must be li­censed to sell real es­tate, the main dif­fer­ence be­tween a real es­tate agent and a REAL­TOR is the lat­ter is a mem­ber of the Na­tional As­so­ci­a­tion of RE­AL­TORS.

NAR en­sures that mem­bers sub­scribe to a cer­tain code of ethics.

There are many qual­i­fied agents, but an agent can­not do his or her job well with­out some help on the part of the home­owner. Th­ese tips can make the process of sell­ing a home go smoothly.

• Price the home cor- rectly. Home­own­ers should trust the agent’s abil­ity to price a home for the mar­ket. Ev­ery­one wants to get the most money pos­si­ble, but list­ing the home for more than it’s worth may cause it to sit un­nec­es­sar­ily for sev­eral weeks or months, which could raise red flags among po­ten­tial buy­ers.

• Mar­ket the home. A real es­tate agent will list the home via a mul­ti­ple list­ing ser­vice (MLS) on a pri­vate web­site, in news­pa­pers, and wher­ever else he or she feels is per­ti­nent. Home­own­ers can share the list­ing via so­cial me­dia and word of mouth to help in­crease the chances of sell­ing the home.

• Be avail­able. Lim­it­ing the time an agent can show the house to po­ten­tial buy­ers is in no one’s best in­ter­est. Sellers should be ready and will- ing to open their homes, which is the best way to make a sale. An agent may sug­gest a lock box so the home can be shown when home­own­ers are not on the prop­erty.

• Make sug­gested ren­o­va­tions. Agents know which fea­tures can make or break a sale. Home­own­ers should be amenable to cer­tain sug­ges­tions, such as neu­tral paint colors, re­mov­ing per­sonal ef­fects and clear­ing clut­ter.

• Give rec­om­men­da­tions. Real es­tate is a com­mis­sion-based in­dus­try. Agents of­ten tire­lessly put in hours and only reap re­wards if the house is sold. A home­owner who was sat­is­fied with an agent can then rec­om­mend that per­son to friends or fam­ily.

By work­ing with real es­tate pro­fes­sion­als, home­own­ers can sell their homes quickly.

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