Visitors bureau unveils ’17 guide
POTTSVILLE — This year, a green pasture and rows of fresh lavender fill the cover of the new tourism guide published by the Schuylkill County Visitors Bureau.
It’s a photo submitted by Hope Hill Lavender Farm in Wayne Township, Regina Gargano, executive director of the Schuylkill County Visitors Bureau, said Thursday at her office at Union Station.
Every year, the tourism bureau’s staff works to make an eye-catching cover with visuals which stand out.
The cover of the 2015 guide featured a scene from Borough Day in Schuylkill Haven, showing Engine 425 and a cloud of exhaust from its stack. The cover of the 2016 guide included a photo of the D.G. Yuengling & Son brewery at 501 Mahantongo St., Pottsville, taken in 1855.
While the visitors bureau sells ads for the annual guide, the cover art isn’t advertising space, Gargano said.
Every year, she and Keri Johnson, the bureau’s communications coordinator, decide what the cover art will be, based on what recent photos and art have been submitted to the bureau by its members and the public.
The visitors bureau has been designing its annual guide since 2011, when it assembled the 2012 edition.
The 2015 edition was a 56-page guide and 100,000 copies cost $21,937, Setlock said previously. The 2016 edition was a 56-page guide and 100,000 copies cost $22,206.94. The 2017 edition is a 56-page guide and 100,000 copies cost $23,878.45, Gargano said.
For the 2014, 2015, 2016 and 2017 guides, the visitors bureau board of directors hired the same printer, Times Printing Co., Random Lake, Wisconsin.
The guide still features a pull-out map. One side is a map of Schuylkill County. The other side focuses on Pottsville.
“A lot of people like that map. I know when we leave visitors guides in the rack outside, sometimes the maps are taken out and the visitors guides are left there,” Johnson said.
The bureau will pay $6,110 to firms called Pennsylvania On Display and Getaways On Display, both based in Manheim, Lancaster County, to distribute half of the 100,000 guides to state welcome centers and visitors bureaus in other counties, Setlock said.
When the 2017 guide came out in late December, the bureau started to distribute copies to businesses and tourist attractions across the county. Copies are also available at the bureau’s office at Union Station in Pottsville.