Vis­i­tors bureau un­veils ’17 guide

The Hazleton Standard-Speaker - - HAZLETON - By STEPHEN J. PY TAK Staff Writer spy­tak@re­pub­li­can­her­ald.com

POTTSVILLE — This year, a green pas­ture and rows of fresh laven­der fill the cover of the new tourism guide pub­lished by the Schuylkill County Vis­i­tors Bureau.

It’s a photo sub­mit­ted by Hope Hill Laven­der Farm in Wayne Town­ship, Regina Gargano, ex­ec­u­tive di­rec­tor of the Schuylkill County Vis­i­tors Bureau, said Thurs­day at her of­fice at Union Station.

Ev­ery year, the tourism bureau’s staff works to make an eye-catch­ing cover with vi­su­als which stand out.

The cover of the 2015 guide fea­tured a scene from Bor­ough Day in Schuylkill Haven, show­ing En­gine 425 and a cloud of ex­haust from its stack. The cover of the 2016 guide in­cluded a photo of the D.G. Yuengling & Son brew­ery at 501 Ma­han­tongo St., Pottsville, taken in 1855.

While the vis­i­tors bureau sells ads for the an­nual guide, the cover art isn’t ad­ver­tis­ing space, Gargano said.

Ev­ery year, she and Keri John­son, the bureau’s com­mu­ni­ca­tions co­or­di­na­tor, de­cide what the cover art will be, based on what re­cent pho­tos and art have been sub­mit­ted to the bureau by its mem­bers and the pub­lic.

The vis­i­tors bureau has been de­sign­ing its an­nual guide since 2011, when it assembled the 2012 edi­tion.

The 2015 edi­tion was a 56-page guide and 100,000 copies cost $21,937, Set­lock said pre­vi­ously. The 2016 edi­tion was a 56-page guide and 100,000 copies cost $22,206.94. The 2017 edi­tion is a 56-page guide and 100,000 copies cost $23,878.45, Gargano said.

For the 2014, 2015, 2016 and 2017 guides, the vis­i­tors bureau board of di­rec­tors hired the same printer, Times Print­ing Co., Ran­dom Lake, Wis­con­sin.

The guide still fea­tures a pull-out map. One side is a map of Schuylkill County. The other side fo­cuses on Pottsville.

“A lot of peo­ple like that map. I know when we leave vis­i­tors guides in the rack out­side, some­times the maps are taken out and the vis­i­tors guides are left there,” John­son said.

The bureau will pay $6,110 to firms called Penn­syl­va­nia On Dis­play and Get­aways On Dis­play, both based in Man­heim, Lan­caster County, to dis­trib­ute half of the 100,000 guides to state wel­come cen­ters and vis­i­tors bu­reaus in other coun­ties, Set­lock said.

When the 2017 guide came out in late De­cem­ber, the bureau started to dis­trib­ute copies to busi­nesses and tourist at­trac­tions across the county. Copies are also avail­able at the bureau’s of­fice at Union Station in Pottsville.

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