So how do you build an em­ployer brand?

Gone are the days when cor­po­rate Amer­ica be­lieved in “if you don’t mea­sure it, it doesn’t ex­ist.” To­day, KPI has gone past a holis­tic view of per­for­mance to a mind­less chase of quan­ti­fied in­di­ca­tors. What can lead­ers do to end the de­ba­cle?

The HR Digest - - Content Features -

An or­ga­ni­za­tion’s cul­tural val­ues and em­ployer brand can some­times mean noth­ing to its cus­tomer brand and fi­nan­cial per­for­mance. Even so, peo­ple have never en­joyed as much choice re­gard­ing where and how they can func­tion. There­fore, an em­ployer brand has never been as crit­i­cal if or­ga­ni­za­tions need to pull in the best tal­ent with the best so­cial fit to in­cor­po­rate with their ex­ist­ing team.

Gone are the days when peo­ple stayed at an or­ga­ni­za­tion for­ever. To­day, they want to un­der­stand what their com­pany can ac­com­plish for them in a pro­fes­sional as well as per­sonal way, be­cause if isn’t the right fit, they will ba­si­cally leave for some­thing bet­ter or, more aw­ful still, few will need to work there in any case. As in­di­cated by the US Bureau of La­bor Sta­tis­tics, 91% of mil­len­ni­als be­tween the ages of 18 and 38 hope to stay at their job for un­der three years, and will most likely em­brace 15 to 20 em­ploy­ments in their life­time.

An em­ployer brand sup­ports an or­ga­ni­za­tion’s stature and be­liev­abil­ity in the jobs mar­ket­place. It is about show­cas­ing an or­ga­ni­za­tion to po­ten­tial hope­fuls. It is about telling in­di­vid­u­als why an or­ga­ni­za­tion is distinc­tive and why the ex­pe­ri­ence of work­ing there will be a re­mu­ner­at­ing one. It is also about reaf­firm­ing to peo­ple within the or­ga­ni­za­tion that it is de­ter­mined to putting re­sources into their im­prove­ment and also that of new staff. Hav­ing a solid em­ployer brand is to­tally es­sen­tial. The most crit­i­cal piece of cre­at­ing it is to ad­dress em­ploy­ees, ask them what it’s like to work here and have an open door pol­icy. On a very ba­sic level, you must be of­fer­ing what the re­al­ity is when in­di­vid­u­als join the or­ga­ni­za­tion.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.