COVER STORY

The HR Digest - - Content Features -

Com­pa­nies with the High­est CSR Rep­u­ta­tion

When it comes to a per­cent­age of pre-tax prof­its do­nates, some com­pa­nies, big or small, lead the way. It’s more than phi­lan­thropy for these com­pa­nies. Af­ter all, there’s no harm in mak­ing the world a bet­ter place - be it be­ing at the fore­front of Ebola treat­ment in Africa, or sell­ing an ex­pen­sive new prod­ucts at 2% its price for can­cer pa­tients or di­a­bet­ics. A lot of cor­po­ra­tions from the For­tune 500 list have in­creased al­tru­ism ef­forts in re­cent years to the ex­tent that it bucks the trend.

Some be­lieve that cor­po­rate Amer­ica is giv­ing less and less, that it con­sti­tutes for only 20 per­cent of the to­tal giv­ings across the coun­try. To­day, more so­cially con­scious em­ploy­ees and con­sumers want to as­so­ciate them­selves with com­pa­nies that share their val­ues. Peo­ple are seek­ing out to com­pa­nies that are do­ing good.

Among our list of Amer­ica’s Most Gen­er­ous Com­pa­nies, we have a cou­ple of fi­nan­cial in­sti­tu­tions and phar­ma­ceu­ti­cal com­pa­nies which bulk up the list, along with a ma­jor food com­pany, and of course a tech­nol­ogy com­pa­nies which makes up as a few house­hold name.

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