Transform the workforce for your customers.
Company culture plays a critical role in companies at the forefront of its digital transformations. For example, Apple has a unique corporate culture that emphasizes innovation, creativity and expertise. To promote this culture, they are nitpick employees through an extremely thorough recruitment program. Today, Apple’s brand valuation stand at $170 billion, which would never happen unless you have a loyal customer-base that sees this image. Anyone who has been to an Apple store knows that Apple Geniuses (employees) are experts in product they sell and are willing to give their time to all of your queries. They’re knowledgeable, smart, and positively reflect the company culture. For higher productivity, innovation and more effective executive, it’s imperative that HR use some assist from marketing. Lynda Gratton, Professor of Management Practice at London Business School, wrote a blog on “Five
Changes Future Leaders Must Face” and one of the changes was the need for all leaders to work more collaboratively. Top talent is a point of concern amongst CEOS, and so employer branding is slowly turning into a critical strategy to address present and future talent shortages. Today, less than 20 percent of businesses recognize the need to have an employee branding strategy, while only 30 percent of companies with teams of two or more departments responsible for managing their employer brand. In recent years though, the HR is now using assisting from marketing to get on to the battleground called the internet and fetch the best talent.