Com­pete for Tal­ent:

The HR Digest - - Leadership Insights -

To­day there is se­ri­ous com­pe­ti­tion for the ab­so­lute best tal­ent. When a high-po­ten­tial em­ployee goes af­ter a com­pany, the first thing they check out is so­cial me­dia plat­forms like Face­book and Linkedin, or even em­ployer re­view sites like Glass­door. Now, com­pany pres­ence on so­cial me­dia and other sites is gen­er­ally owned by mar­ket­ing or PR. To win the tal­ent-game, fast and fu­ri­ous, com­pa­nies must take a sales-ori­ented ap­proach to their on­line pres­ence.

Although, a lot of busi­nesses pre­fer tak­ing a more bal­anced, re­cruit­ing-cen­tric ap­proach to their on­line pres­ence. This is be­cause, in many in­dus­tries, find­ing the best tal­ent is as cru­cial as find­ing loyal cus­tomers.

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