Compete for Talent:
Today there is serious competition for the absolute best talent. When a high-potential employee goes after a company, the first thing they check out is social media platforms like Facebook and Linkedin, or even employer review sites like Glassdoor. Now, company presence on social media and other sites is generally owned by marketing or PR. To win the talent-game, fast and furious, companies must take a sales-oriented approach to their online presence.
Although, a lot of businesses prefer taking a more balanced, recruiting-centric approach to their online presence. This is because, in many industries, finding the best talent is as crucial as finding loyal customers.