Build Em­ploy­ees’brands.

The HR Digest - - Leadership Insights -

On the pro­mot­ing side, every now and then we dis­cover about em­ploy­ees who post sto­ries about our prod­ucts, lead­ing to more views on our com­pany con­tent. Now, this isn’t some­thing that hap­pens too of­ten, but sounds like it should. Em­ployee so­cial net­works look great on pa­per how­ever ac­tu­ally, there has been mod­er­ate suc­cess. Who needs to post com­pany news on Twit­ter or their own Face­book page?

Dis­cussing the com­pany cul­ture, com­ment­ing about the pride they have in an as­so­ci­a­tion, or post­ing pho­to­graphs from a com­pany potluck … well, that is an easy feat. We should give em­ploy­ees the train­ing and tools to do their very best when cre­at­ing con­tent about their com­pany cul­ture. Dis­cover Con­tex­tual Ad­ver­tis­ing. To­day any sort of mar­ket­ing more of­ten than not has a paid pro­mo­tional part. If you are try­ing to at­tract tal­ent in­stead of cus­tomers, why not use pro­mo­tional mar­ket­ing? There are peo­ple on­line talk­ing about their job hunt­ing ex­pe­ri­ences all the time. It might look good if you cre­ate tar­geted ads that can help po­ten­tial em­ploy­ees with their ques­tions and prob­lems.

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