On the promoting side, every now and then we discover about employees who post stories about our products, leading to more views on our company content. Now, this isn’t something that happens too often, but sounds like it should. Employee social networks look great on paper however actually, there has been moderate success. Who needs to post company news on Twitter or their own Facebook page?
Discussing the company culture, commenting about the pride they have in an association, or posting photographs from a company potluck … well, that is an easy feat. We should give employees the training and tools to do their very best when creating content about their company culture. Discover Contextual Advertising. Today any sort of marketing more often than not has a paid promotional part. If you are trying to attract talent instead of customers, why not use promotional marketing? There are people online talking about their job hunting experiences all the time. It might look good if you create targeted ads that can help potential employees with their questions and problems.