Give More Thought To Strate­gic Touch­points.

The HR Digest - - Leadership Insights -

The pur­chaser’s de­ci­sion is a tan­gled wreck­age of touch­points. They may see ad­ver­tise­ments, look on­line for data, and talk to friends and fam­ily. Ad­ver­tis­ers try to have some sort of sub­stance hold­ing up clients at every point in this jour­ney. Clearly there is also a com­par­a­tive way to the work travel. Why not con­sider brim­ming those touch­points with sup­port­ive data as we do on the mar­ket­ing side? Con­sider in­clud­ing con­tent for each of the de­ci­sion-points in a po­ten­tial em­ployee’s jour­ney. Help them eval­u­ate (and maybe even look at) your com­pany cul­ture, pay, ben­e­fits, and so on.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.