Give More Thought To Strategic Touchpoints.
The purchaser’s decision is a tangled wreckage of touchpoints. They may see advertisements, look online for data, and talk to friends and family. Advertisers try to have some sort of substance holding up clients at every point in this journey. Clearly there is also a comparative way to the work travel. Why not consider brimming those touchpoints with supportive data as we do on the marketing side? Consider including content for each of the decision-points in a potential employee’s journey. Help them evaluate (and maybe even look at) your company culture, pay, benefits, and so on.